Yahoo Search : Better Than Googling?

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In what may be the most upfront marketing message from Yahoo which positions its search engine as an alternative to Google, Yahoo Search sent out an advertisement today to its Yahoo Mail users asking them to stop Googling and try Yahoo Search.

Yahoo and Google

The email advertisement is pretty direct and to the point and links to a feature page educating users on Yahoo Search.

Behold, the first quote from editors reviewing Yahoo and the new Yahoo Search Assist is from Search Engine Journal :

Yahoo! Search is being hailed as “revolutionary”
— Search Engine Journal

Very very cool. Try Yahoo Search Assist, it is revolutionary and the Yahoo Search team is doing a very good job of differentiating themselves from Google with their new open search technologies and further embracement of semantic search; but will it stop you from Googling?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Yahoo needs to find creative ways to increase there market share. Props to them for the effort, however I think they will have to put forth a lot more effort!

  • Nagy

    Yahoo will not beat google in search engine business but I think Yahoo tries to rebrand it self to attract new investors

  • Nagy

    May be the word “automatically” is used to attack google’s brand image which we can understand from google’s mission which is;
    ” To organize the world’s information and make it universally accessible and useful.”
    where Yahoo positioning it self as a friendly website which has a human communities which we can understand it from Yahoo’s mission:
    ” To connect people to their passions, communities, and the world’s knowledge. “

  • Tom

    Well I find Yahoo! search much nicer to use and user friendly. It’s improved massively over the past 2 years and I like it. My google use has been decreasing gradually. 🙂

  • The best search results + the best user experience + the user thinking to use the product in the first place = success

    Good for Yahoo to work on #3

  • Chris

    I “discovered” Yahoo Search about a year ago and have been very happy using it as my go-to search engine ever since. Frankly, for 90+% of my searches the results are almost exactly the same. For some results, if my intent is somewhat different than the usual intent for that term, I do try the other engine and sometimes it gives a slightly different set of results. I suggest use them both, but definitely give Yahoo a shot. The Search Assist feature is cool and the integrated video is cool. Also, try “mets” (or some sports team with a game that day) or “bmw” or something to quickly get scores, pictures, etc.

  • As of Jan 2009 Yahoo certainly does return better results and also gives us small businesses better results in searches. Google tends to throw up just the big boys which is no help to us little guys trying to earn a living in the cut thoat world of hotel and travel affiliation.