Yahoo Search : Better Than Googling?

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In what may be the most upfront marketing message from Yahoo which positions its search engine as an alternative to Google, Yahoo Search sent out an advertisement today to its Yahoo Mail users asking them to stop Googling and try Yahoo Search.

Yahoo and Google

The email advertisement is pretty direct and to the point and links to a feature page educating users on Yahoo Search.

Behold, the first quote from editors reviewing Yahoo and the new Yahoo Search Assist is from Search Engine Journal :

Yahoo! Search is being hailed as “revolutionary”
— Search Engine Journal

Very very cool. Try Yahoo Search Assist, it is revolutionary and the Yahoo Search team is doing a very good job of differentiating themselves from Google with their new open search technologies and further embracement of semantic search; but will it stop you from Googling?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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