Yahoo Now Can Change Advertiser Search Marketing Campaigns

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Yahoo Search Marketing has rolled out a new TOS which gives it the right to change the search marketing campaigns of its advertisers via changing their ads and adding keywords.

Sponsored Search 3. OPTIMIZATION. In the U.S. only, for those advertisers not bound by an Insertion Order, we may help you optimize your account(s). Accordingly, you expressly agree that we may also: (i) create ads, (ii) add and/or remove keywords, and/or (iii) optimize your account(s). We will notify you via email of such changes made to your account(s), and can also include a spreadsheet of such changes upon your written request.

Is Yahoo so hard up that the company now has to add keywords to the campaigns of their existing advertisers without the blessing of those advertisers? Is this an attempt to boost capital before a buyout by Microsoft? Something seems very wrong here.

[Hattip to SEW and Frank the Tank]

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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