Yahoo! and AOL Homepages Look More & More Alike

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Take a look at the Yahoo! Homepage and the new AOL Beta Homepage. The look like basic clones of one another; placement of the search box, tabbed news and content browsing, advertisement section and easy access for mail and other personalized tools.

AOL Homepage

Yahoo Homepage

So, if this a result of user experience optimization, or lack of imagination?

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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