Google Instant Will Take the Guess Work and Time Out of Search

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Today Google announced their newest feature to revolutionize the way we search – Google Instant. With Google Instant searchers will begin receiving results as they are typing to help eliminate some of the guess work and save time.

At the core of Instantare things like predications, dynamic results, and scroll to search. Googlers now have the ability to scroll through suggestions with the down arrow and the page will update itself automatically. Also as you type, Instant will attempt to show you exactly what you are searching for in the results; users will also get a predication for the rest of their query (in a light grey text).

Vice President of Search Products and User Experience, Marissa Mayer, reports that with the new Google Instant users will save approximately 350 million hours of search time.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • David

    Where will the ads go?

  • Arnold Arnan

    Good post. There is an unbelievable amount of fear regarding this new feature. But from my perspective, it doesn't change the core of our jobs at all. It will just require SEOs to make an adjustment regarding their approach. A good SEO should not panic.