If Google is planning on running video ads, there’s no better time than now. New data from comScore is showing an ever increasing trend in the viewership of its YouTube property. Running ads on YouTube would certainly give them some good old advertising revenues.
Based on comScore data for March Google has emerged as the top U.S. video property, registering more than 4.3 billion videos of the total 11, 476,886 videos viewed online. This is a 2.6% increase as compared to Google’s online video market share in February. And of course, we don’t have to tell you that YouTube accounted for most of these videos, 98% in fact.
Following closely behind Google are Fox Interactive Media with 4.2% videos viewed on its site, Yahoo! sites with 2.9% and Viacom Digital with 2.2%.
In terms of videos viewed per viewer, Google sites accounted for 85.7 million of the total 138, 536 unique viewers for March. Followed by Fox Interactive with 54.3 milion unique viewers, Yahoo! sites with 37.5 million and Viacom Digital with 26.6 million.