Dealing with Personalized Search [Infographic]

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Dealing with Personalized Search [Infographic]
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Melissa Fach previously shared a great infographic on the public perception of personalized search here at SEJ. According to the data cited, 65% of search users are against the push towards personalized information in search results. Despite such a strong desire to limit Google intrusion into users’ privacy, only 38% of all respondents say they know how to do that.

What does it mean to us SEOs?

It proves even further that search users – and the target audience of your website – are a mixed bag. Some favor personalization; others don’t. Some limit access of bots to their search history; others are clueless about how to do that.

Add a variety of location and language settings, and you will get a whole patchwork of search results just like your real users get. And it is not really obvious how you can track them.

From the infographic below, you will learn:

  • Why exactly your site ranks differently for different users.
  • How you can simulate miscellaneous search scenarios to see if your site really gets enough visibility.

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Aleh Barysevich

Aleh Barysevich

Founder and Chief Marketing Officer at Link-Assistant.Com
Aleh Barysevich is Founder and Chief Marketing Officer at Link-Assistant.Com, the company that makes SEO PowerSuite (website promotion toolkit) and Awario (social media software) for... Read Full Bio
Aleh Barysevich
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