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How to Increase Your Social Profile Without Paying for Ads
You don’t have to pay for ads to boost your social profile, but you will have to work that much harder to attain it. Are...
5 Underutilized Strategies for Promoting Your Blog on Social Media
Aside from simply posting your blog post on your social profiles, there are five other great ways to promote your blog to increase reach with...
Google Confirms No Loss in Link Authority on HTTPS Implementation
Google’s John Mueller has confirmed via a comment on Google+ there’s no loss in link signals when moving from HTTP to HTTPS.
6 Ways to Capture and Keep Your Audience’s Attention Online
With nearly a billion websites online, there is a lot of competition vying for your audience’s attention. Granted, many of those websites won’t be your...
The SEO Implications of Google’s Search Quality Raters Guidelines
It may not reveal the secret to ranking number one on SERPs, but the Google Search Quality Rates Guidelines provide valuable insight into what works...
Google Advertises Official iOS and Android Apps on its Home Page
You’ll notice an addition to Google’s normally clean and simple home page — links to the company’s suite of official iOS and Android apps. “Unwrap...
Former Yandex Employee Allegedly Tries to Sell Source Code on Black Market
Former Yandex employee reportedly steals and attempts to sell source code information to fund his startup.
101 Tools to Grow Your Business
The tools you use can make a significant difference. Here’s a list of tools to grow your business.
Rehashing 2015: A #MarketingNerds Christmas Spectacular
In today’s Christmas special of #MarketingNerds, Kelsey, Loren, and Brent talked about what shook the digital marketing world in 2015 and what lies ahead for...
Why Building an Audience is so Hard (And Why I’m Still Trying)
In this post, Ash Read shares some of the Buffer team’s experiences on building an audience alongside six key ingredients to successfully build an audience.
10 Key Content Marketing Tips
Julia McCoy shares content marketing tips. Long form content will be on the rise, brands should be storytelling, and more.
Google Says You Need Expert Writers: Content Standards From the New Search Guidelines
In November 2015, Google released its 160-page search guidelines. Julia McCoy discusses the two main acronyms Google now uses to rate content quality.
Yahoo Updates Mobile Search, Tweaks Mobile Search Algorithm
Yahoo announces changes to its mobile search experience.
Which Comes First: SEO Strategy or Budget? NEITHER!
Most companies use strategy or budget to drive their SEO plan, but Stoney tells you why you should consider a different approach.
WebDev 101: Website Speed Optimization Hacks
There are important reasons why you should include speed optimization in your digital marketing mix. Here are five ways to get it done.
DuckDuckGo Grew by 70% Throughout the Year of 2015
Privacy-focused search engine, DuckDuckGo, grew by a considerable amount in 2015
A Guide to Choosing the Right PPC Bidding Strategy
Choosing the right PPC bidding strategy is an important first step in any campaign. This guide helps you decide which strategy is right for your...
See Which Search Queries Trigger the “Install App” Button With Google Search Console
A filter has been added to Search Console for tracking impressions of “Install App” buttons.
How Speaking at Conferences Can Help Your Exposure & Expertise
Here are some of the ways conferences can help you grow your company branding and exposure.
10 Digital Marketing Trends to Watch Out For in 2016
The best way to beat your competition this year is to stay ahead of the digital curve. These 10 digital marketing trends of 2016 will...
Robert ‘RSnake’ Hansen Talks Website Security on #MarketingNerds Podcast
Robert “RSnake” Hansen talks about a number of really important topics, such as what webmasters need to focus on when it comes to web security.
Google to Prioritize the Indexing of HTTPS Pages
Google will now index a site’s HTTPS pages by default, even if an HTTP equivalent exists.
#SEJThinkTank Recap: Harnessing the Networks of Your Podcast Guests & Audiences
If you have a podcast, like 27% of webinar attendees, or are just thinking about starting one, this presentation is chock full of info you...
5 Digital Alternatives to Paper Christmas Cards
Here are five of the best digital alternatives to traditional Christmas cards, and how paperless can make this festive time of the year even more...
15 Copywriting Tips That Will Take Your Content to the Next Level
Take your content marketing to the next level with better writing. Julia McCoy’s 15-point list features the best copywriting tips for online marketers.
Four SEO Strategies Every Digital Marketer Needs to Understand
There are several types of SEO with varying strategies. To help clarify the differences here’s a breakdown with tips on how to leverage each one.
Long Form Content in a Short Form Content World: Why it Matters and How to Make it Work for You
Long form content still has its place online, but you have to know when to use it and know how to use it successfully. Learn...
Track Santa, And Learn How to Code, With Google’s Latest Santa Tracking App
In addition to games and videos, Google’s 11th annual Santa Tracker can even teach you a bit of basic coding.
Facebook Eases Up on its Real-Name Policy Amidst Criticism
Facebook makes some significant changes to its real-name policy.
Avoid the Next Penguin Update: A Guide to Identifying and Removing Bad Links
You’ve gone through the painstaking process of identifying bad links, either having them removed or disavowed, but there’s one step left to do.