Why Buffer Writes Multiple Headlines for Every Article
Eight out of ten people will only read the headline. Here’s how headlines have evolved through the years, and what makes it stand out on...
About
Content crafter at Buffer. I’m fascinated by storytelling, entrepreneurship, and travel. When I’m not writing, you’ll usually find me on a football pitch or basketball court.
Articles
55% of Visitors Read Your Articles For 15 Seconds or Less
Is traffic the goal of content? Or can there be some new and unusual ways of measuring content success? Buffer’s Ash Read have some ideas...
Snapchat Geofilters: What You Need to Know
Ash Read tells you everything you need to know about Snapchat On-Demand Geofilters as well as a step-by-step guide on how to create your own.
3 Social Media Lessons from 16M+ Posts
Buffer examined over 100,000 accounts to figure out how brands have been sharing to social media over the past 12 months. Here’s how it broke...
11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content
It isn’t easy to edit social media content and make it stand out. But hopefully, the extra time and effort put into refining each post...
How the Law of Double-Peak Affects Social Media
There are two clear period of opportunity stand out when it comes to social media marketing. Here’s what you need to know about the Law...
Get Value From Ads With Facebook Deliver Insights
Delivery Insights will begin rolling out globally to Facebook Ads Manager in a few weeks. Here’s what you need to know about Facebook Delivery Insights.
The Complete Guide to Snapchat
This post will give you the lowdown on Snapchat, from the basics to 5 super-actionable tips for brands and businesses from marketer, Everette Taylor.
Getting Started With Social Audio on Anchor
Social media has evolved to be inherently visual. But until now, creating and sharing audio content has been very difficult. Anchor is going to change...
The Ultimate Guide to Facebook Carousel Ads
Facebook carousel ads are an extremely engaging and fun way to promote your business.
Does Twitter’s New Share Button Mean Less Sharing?
Have you noticed any difference in the amount of shares your posts have received since Twitter removed the share count?
The Secrets to Combating Content Overload
Craft content that your audience will love. Here’s how you can break through the noise.
Why Building an Audience is so Hard (And Why I’m Still Trying)
In this post, Ash Read shares some of the Buffer team’s experiences on building an audience alongside six key ingredients to successfully build an audience.