Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
YouTube To Cut Reach Of Channels Reposting Barely Changed Clips
YouTube is updating recommendations to favor original Shorts and reduce reach for channels that mainly re-upload others’ clips without significant changes.
Wikipedia, Podcasts & Reddit Now Drive AI Citations, Ask Your PR Team How They Did It
Your PR team’s Wikipedia, podcast, and Reddit expertise can help you build the third-party signals that support AI visibility.
YouTube Turns Ask YouTube AI Into A Product Discovery Surface
YouTube is adding shopping features to Ask YouTube, which may organize product review videos into a comparison table and answer questions on watch pages.
Reddit AI Search Picks Already-Popular Comments, Audit Finds
An audit of Reddit AI search found formal, highly upvoted comments were selected more often, while experiential language appeared less often.
YouTube Gives You Feedback On Shorts Before Publishing
YouTube is expanding Get Feedback, a tool that reviews a Shorts before publishing, to U.S. users
Google To Bring New Video Understanding Tech To Ask YouTube
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages.
YouTube Says Bigger Thumbnails Drove More Long-Form Views
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once.
Facebook Groups Are Google’s No. 2 Forum Source
Ahrefs data shows public Facebook Group posts appear in 38% of Google’s Discussions and forums results, passing Quora and trailing only Reddit.
ChatGPT Searches Individual Subreddits By Name
Reddit still wins ChatGPT citations where a forum is the best source. Two captures, four days apart, show what actually decides the credit.
Why Running YouTube Ads Like Search Will Burn Your Budget
Before funding YouTube Ads, businesses must fix attribution, build skip-proof creative, budget for algorithmic calibration, and simplify offers to one clear promise.
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
Facebook, Instagram, and TikTok earn AI citations for different queries, rewarding precise answers over large audiences.
YouTube Changes How It Counts Views On Long-Form & Live
YouTube is changing how it counts views on long-form videos and live streams.
YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists
Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls.
Reddit Preserved The Part Of The Internet We Broke
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits.
YouTube Adds New Shorts Payout Rules To Partner Program Terms
YouTube announced Partner Program changes taking effect in 2027, including new Shorts earnings rules, activity checks, and a terms deadline.
Reddit Wants To Be The Destination, Not Just The Source Behind Search & AI
Reddit’s Q2 call laid out the daily destination strategy and the participation problem standing in its way. What marketers should do now.
Reddit CEO Intends To Show More Reviews And Recommendations
Reddit CEO Steve Huffman revealed intent to leverage the platform’s vast amount of evergreen content on recommendations and reviews.
Snapchat Clamps Down On AI-Generated Videos
Snap announced that it is removing wholly AI-generated videos from Snapchat’s Spotlight recommendations in favor of promoting authentic human-authored experiences.
X Live-Tweets Its Fight Against Chatbot Spam In Real-Time
X publicly documented its anti-chatbot campaign over 24 hours, showing how quickly AI-generated spam evolves and how X responds.
The AI Overviews YouTube Gap: The Platform Your Team Skipped For 20 Years
Stop measuring creator partnerships by view counts. The value shows up downstream, in traffic, AI citations, and conversions your dashboard isn’t tracking.
YouTube Explains What Can Stop A Channel Getting Paid
YouTube spelled out three kinds of content that can stop a channel from getting paid, and says it’s clarifying existing rules, not changing them.
AI Search Cites Reddit: 5 Proven Plays To Boost Multi-Location Visibility
Learn why Reddit is essential for AI citation strategies. Discover how it impacts search visibility and business recommendations.
Google Is Using Social Media Signals To Mask AI Search Click Loss
The new Search Console social tracking hides AI click loss and turns your verified profiles into free training data for Google’s models.
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics
TikTok will test detection for accounts posting AI-generated spam in politics, financial advice, and medical content, and has joined C2PA’s steering committee.
YouTube Moves Ahead of Spotify As UK’s Top Podcast Service
YouTube edged past Spotify as the podcast service UK listeners use most, the first time it has led on record, according to new data.
Buying Reddit To Win AI Citations Is The New Link Farm
Bought Reddit citations will be filtered the way Penguin filtered bought links. The only strategy that compounds on the agentic web is being real.
The Content Framework That Worked In 2019 Is Now Working Against You
Why the best content frameworks become outdated and how to stay ahead by embracing new data instead of defending old models.
TikTok Shows 3x More AI Slop Than YouTube, Report Finds
In a fresh-account test, Kapwing found 59% of TikTok For You videos were AI slop, roughly three times the rate on YouTube.
YouTube Brings In-App Sharing & Messaging To The U.S.
YouTube is expanding in-app video sharing and messaging to eligible adults in more markets, reviving a version of its messaging feature removed in 2019.
YouTube Adds Auto-Detection For AI-Generated Content
YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos.