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Technology to Drive Changes in Search Engine Marketing
Technology to Drive Changes in Search Engine Marketing The coming years will be much more interesting as the business of search transits from its adolescence...
Making Informed Search Keyword Choices
Making Informed Search Keyword Choices Marketers stake much of their livelihood on keywords, whether for proper search engine optimization or targeted pay-per-click advertising. One challenge...
Happy Birthday Google
Happy Birthday Google Google turns 6 years old today in a birthday celebration that has seen much change over the years. On September 7, 1998,...
Search Engines Fueling Online Music Retailers
Search Engines Fueling Online Music Retailers Search engines are fueling the online hip-hop, rock, country and polka industries according to a new Hitwise study. 30.4...
Google AdSense Expands with Web Search
Google AdSense Expands with Web Search When Google launched Adsense, millions of website owners scurried to sign up. By adding “AdWords Text Ads” to your...
Feeding Google’s Froogle with Yahoo Stores
Feeding Google’s Froogle with Yahoo Stores There is a new feed service which is making it easy for Yahoo Store owners to list their porducts...
Overture: So Much More Than Pay Per Click
Overture – So Much More Than Pay Per Click Overture is known for being the Leader in “Per Per Click” (PPC).Owned by Yahoo, Overture advertisers...
Wotbox Launches Eight National Search Engines
Wotbox Launches Eight National Search Engines Wotbox is an independent Search Engine mainly known for its advanced geo-targeting technology. Wotbox, which displays a flag of...
Behavioral Targeting and Contextual Advertising
Behavioral Targeting and Contextual Advertising Is online advertising undergoing a “rebirth”? Some might argue it is, first spurred on by paid search advertising then by...
Search Engine Keyword Trademark Infringements
Search Engine Keyword Trademark Infringements On May 19, 2004, auto insurance company Geico sued Google and Overture for allegedly violating its trademarks in search-related advertisements,...
Blog Search Blabble.com Takes New Approach
Blog Search Blabble.com Takes New Approach A new start-up joining the ranks of weblog tools, Blabble is aimed at the corporate market. According to an...
What is a Search Engine?
What is a Search Engine? All search engines start with a “search box”, which is sometimes the main focus of the site, e.g. google.com, dmoz.org,...
Googlicious – More Google Expansion
Googlicious – Post IPO Google Expansion The skeptics scoffed, the Securities Exchange Commission had a fit, and the company had to halve the number of...
RocketInfo Partners with Canadian Press, Helps Nascar
RocketInfo Partners with Canadian Press, Helps Nascar Rocketinfo Inc., news search engine announced yesterday that it has formed a key reseller alliance with the Canadian...
What’s Next For Google – ISP, Browser, Desktop Search?
What’s Next For Google – ISP, Browser, Desktop Search? Google has had a meteoric rise to stardom. I remember an article I saw in PC...
Understanding Search Engine Models
Understanding Search Engine Models To understand search engines and search engine marketing, one must first understand the search engine model. There are two fundamentally different...
Search Engine Personalization – The Fallout
Search Engine Personalization – The Fallout There has been a lot of discussion recently about search engine personalization, with search engines such as Yahoo! and...
Search Engine Giving Away $5 Million in Advertising
Search Engine Giving Away $5 Million in Advertising Search engine Tygo.com hit the Internet today with an unusual marketing approach that matches its unusual advertising...
Search Engine Marketing Issues – Link Popularity
Search Engine Marketing Issues – Link Popularity For years, “link popularity” and “Google PageRank” have been the talk of the town in the search engine...
Instant Messaging On Rise at Work and Mobile
Instant Messaging On Rise at Work and Mobile Instant Message use in the workplace and on mobile phones and Personal Digital Assistants (PDAs) is on...
Is Google the Next Netscape?
Is Google the Next Netscape? To draw a parallel between Netscape & Google in their fight against Microsoft, it is necessary to examine the various...
Google Blesses Blogger Users with AdSense Advertising
Google Blesses Blogger Users with AdSense Advertising Blogger, having replaced the default Google powered AdSense ads with a search enhanced Blogger task bar, has recently...
Domain Names Still Important Despite Search Engine Popularity
Domain Names Still Important Despite Search Engine Popularity A common belief is that search engines like Google make specific web addresses, that is, Internet domain...
Google IPO and Effect on Venture Capital Industry
Google IPO and Effect on Venture Capital Industry Will the Google IPO have any impact on the Venture Capital market? FundingPost surveyed 32 Venture Capitalists...
Google Launches Beta Version of its own GMail Notifier
Google Launches Beta Version of GMail Notifier So, there are already a thousand applications out there which notify you of a new email on your...
FaganFinder Search Engine Launches URLinfo
FaganFinder Search Engine Launches URLinfo Another great tool from Michael Fagan via his already VERY useful Fagan Finder search page. Michael pinged us today to...
Reciprocal Link Scams
Reciprocal Link Scams Reciprocal link scams are on the rise. It is no secret that most search engines count the quantity and quality of incoming...
Surefire Google Adwords Formula
Surefire Google Adwords Formula Success with Google Adwords isn’t quite as easy as some would have you believe. Still just about anyone who is persistent...
Google AdWords Dynamic Keyword Insertion
Google AdWords Dynamic Keyword Insertion Just another tip on improving conversion rates with Google AdWords. When search words appear in a Google ad they are...
Understanding Google AdWords
Understanding Google AdWords Unlike many search engines Google, to its credit, clearly denotes search listings that are paid placement. In fact, Google AdWords appear in...