Social Media Advertising
Learn how to create effective ad campaigns on the top social media networks. Get actionable advice on Facebook Ads, Instagram Ads, and more.
Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data
Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns.
YouTube Adds Comments To Shorts Ads, Expands To Mobile Web
YouTube adds comment sections to eligible Shorts ads, lets creators link to brand websites, and expands Shorts ads to mobile web browsers.
How To Evaluate Creative Performance in Meta Ads (and What To Test)
Understand which ad creatives move metrics in Meta, and how to keep engagement high across campaigns.
Meta Projected $16B From Scam Ads, Internal Docs Show
Meta’s internal documents indicate the company projected $16 billion in revenue from ads for scams and banned goods, creating competition for legitimate advertisers.
Pinterest Launches “Top of Search” Ads In Beta
Pinterest adds Top of Search ads in beta, expands local inventory ads, and launches Media Network Connect for retailer data integrations.
YouTube Lets Creators Pick Exact CTAs In Promote Website Ads
YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.”
How To Use Paid Search & Social Ads For Promoting Events
Explore strategies for successful event promotion. Find out how to use paid search and social ads for events like conferences and webinars.
TikTok Ads Achieve Highest Short-Term ROI, Says Dentsu Study
Study finds TikTok ads yield strong short-term ROI, outperforming other channels for immediate sales.
Meta Threads Takes the Next Step By Launching Ads
Meta tests image ads on Threads, offering new opportunities for advertisers. Learn why this matters, how it works, and what brands should do now.
How To Optimize TikTok Ads After You Set Up Your Campaign
This guide will show you how to harness the potential of TikTok ads to boost brand awareness and drive conversions.
LinkedIn Reveals Data-Backed Formula For B2B Ad Success
LinkedIn unveils research-backed creative principles to boost B2B ad performance, as 90% of CMOs seek bolder marketing approaches.
Meta Announces New Video & AI Features At Advertising Week
Meta announces a new video tab, AI-powered ad tools, and creator partnership features.
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
Meta’s New Ad Tools Promise More Precise Customer Targeting
Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution.
Meta Pushes GA4 Integration, Boasts 22% Conversion Boost
Meta urges advertisers to link GA4 data, claiming a 22% conversion boost. Integration offers insights but has limitations.
20 Awesome Examples Of Social Media Marketing
Discover what makes a social media campaign successful as you explore these real-world examples from top brands.
The Best Times To Post On Social Media In 2024
Maximize your social media impact in 2024! Discover the best times to post on social media and boost your online presence with our comprehensive guide.
2023 Reddit Recap: Trends, Advertising Updates, And Subreddit Highlights
Explore Reddit’s 2023 recap, including the top trends in knowledge-focused subreddits, unique engagement opportunities, and latest news for advertisers.
Meta Sets New Transparency Standards For Political Ads
Explore Meta’s new policy requiring the disclosure of AI alterations in political and social issue ads, ensuring transparency in digital advertising.
How To Create A Social Media Strategy In 11 Steps
In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.
Meta Expands Reels Ads To Instagram, Tests AI Features
Meta is enhancing Reels with Instagram ads, app promotions, and AI-optimized music to boost engagement and broaden advertiser reach.
Meta Announces AI-Powered Tools To Streamline Ad Processes
Explore new AI tools announced by Meta that have the potential to help advertisers boost ad performance and streamline ad processes.
Best Practices For Getting It Right On Reddit
Your Meta or Twitter content simply won’t work for Reddit. Drive respect, appreciation, and loyalty of customers by better understanding how ads on Reddit work.
LinkedIn Ads: A Complete Guide For Beginners
When it comes to B2B marketing, there’s nothing quite like LinkedIn Ads. Here’s everything you need to know to get started with them.
6 Social Advertising Tips For Financial Brands
Perfect your social advertising campaigns for a far-reaching and powerful marketing impact.
Meta Announces Instagram Explore Home Ads Placement Via Marketing API
Meta announced a new way to place ads by using the ‘Instagram Explore home’ ads placement option through the Instagram Marketing API
Meta Ads Automation: An Advertiser’s Guide
With this detailed guide, automate many important campaign decisions and optimizations like budget, placement and creative with Meta Advantage and Advantage+.
Twitter Ads Suspended By Top Brands Because Of Child Exploitation
Top brands suspend advertising after ads shown next to solicitations for child porn
Getting Started With Reddit Advertising: What You Need To Know
Consider Reddit to get to hard-to-reach audiences and test it as part of your social media strategy with this guide.
Paid Social Media: A Guide To Social Advertising Success
To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here’s how.