PPC
Everything you need to know about pay-per-click (PPC) marketing, including guides, trends, and news and updates about Google Ads, Microsoft Advertising, and paid search platforms.
You’re Doing it Wrong: Stop Looking at the Wrong Phone Call Metrics for Your Website
Did you know that the majority of your calls come from your website? For marketers selling a service or an expensive product, this statement is...
Common Product Listing Ad Mistakes & Solutions
Holiday shopping season has begun! We’re now just days out from Black Friday 2013 and Product Listing Ads (PLA’s) are a keystone in many eCommerce...
5 Reasons Why PPC Advertisers Shouldn’t Switch from Agency to Agency
Lately I’ve come across a couple of account audits in White Shark Media where I could see that the potential Client had started and ended...
Things You Need to Know About Bing Ads Editor Tool – Part II: Insights and Tips
In Part I of this series, I went over how Bing Ads Editor works as a database management tool, helping advertisers manage campaign data in...
Things You Need to Know About Bing Ads Editor Tool – Part I: How It Works
A recent Bing Ads internal study found that its Editor tool facilitates more than 15% of all campaign data changes in Yahoo! Bing Network and...
How Not to Run a PPC Campaign, Inspired by eBay’s AdWords #Fail
Earlier this week, the Harvard Business Review blog asked, “Did eBay Just Prove that Paid Search Ads Don’t Work?” Apparently the company turned off their...
Getting Indexed by Google Using Only PPC: It Could Happen to You
A lot of people write about the difference between SEO and PPC, and how pay per click advertising can come in to strategically boost traffic....
Super Bowl Ads: Are They Really Worthwhile?
The cost of everything seems to be on the increase these days, with Superbowl ads being no exception. Sure if you are like me, Superbowl...
Tweak and Optimize Your PPC Ads
There are two things that you can do when optimizing your pay-per-click ad: Overhaul your ad copy or tweak it. However, there are those who...
Avoid an Uphill Climb with Your Company’s PPC Internet Marketing
If your company’s pay-per-click Internet marketing campaigns are getting little to no traction, what do you plan to do about it? As a small business...
PPC Salary Guide via Infographic
ONWARD search created a great infographic called PPC Jobs Salary Guide that breaks down the “best job markets, the most in-demand job titles, and salary ranges...
Creating an “Opportunity Report” – PPC
Creating an “Opportunity Report” to Show How to Get More Out of Your Accounts A lot of marketing managers and C-level executives I run across...
PPC Optimization – Organize Into Tightly Themed AdGroups
So today I am organizing a PPC account. This is an account that I took over from another agency. The account has four different Campaigns with around...
![How Does the AdWords Auction Work? [Infographic]](https://cdn.searchenginejournal.com/wp-content/uploads/2011/11/what-is-google-adwords-760x400-760x400.webp)
How Does the AdWords Auction Work? [Infographic]
Wordstream released an infographic called “How Does the AdWords Auction Work?”. If you are new to the AdWords game this information could be very helpful...
How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices
I’ve noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without...
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Azoogle’s NEW Affiliate Programs Network – Breaking News
Azoogle’s NEW Affiliate Programs Network – Breaking News Sometimes AdBumb prints rumors that are funny but not true – yet I have seen a number...
Search Engine Advertisements Misleading to Public
A recent study has shown that most average US citizens do not know the difference between a search engine’s “sponsored listing” (Overture, FindWhat, Google AdWord...