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New #MarketingNerds Podcast: AdWords and Paid Search Strategy

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New #MarketingNerds Podcast: AdWords and Paid Search Strategy

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

I was excited to record a podcast with Rocco and Christina Baldassarre, who are the founders and owners of Zebra Advertisement. Rocco is a regular contributor for Search Engine Journal, regularly writing great tutorials about AdWords and PPC. Zebra Advertisement is currently based in Italy and has 15 employees, distributed throughout the world.

In this episode of Marketing Nerds, we cover:

PPC podcast with Rocco and Christina Baldassarre: Marketing NErds

  • Why it’s important to have a conjoined search and social strategy
  • What’s the difference between paid search and PPC for search engines?
  • What are some new changes for AdWords that business owners aren’t taking advantage of?
  • How being a distributed company works for Zebra Advertisement

To listen to Marketing Nerds with Rocco and Christina Baldassarre:

Think you have what it takes to be a marketing nerd? If so, message me on Twitter or email me at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

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Kelsey Jones

Marketing Consultant, Owner at Six Stories & StoryShout

Kelsey Jones is a marketing consultant, writer, and owner of SixStories.com and StoryShoutNews.com. Kelsey has been in digital marketing since ... [Read full bio]

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