The Best New Features Of Google AdWords Editor Version 11

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Google’s AdWords Editor 11 is said to be the biggest update since the tool first launched in 2006. With such an extensive update new features are going to end up getting missed if you’re not aware of them.

Larry Kim of WordStream has gone through and highlighted everything that’s new in AdWords Editor version 11. I welcome you to check out his post for full details — in this post I will recap some of the best features that Larry has pointed out.

Multiple Account Windows Side By Side

For the power users who run multiple AdWords campaigns across more than one account, this is a feature you absolutely must know about. In AdWords Editor 11 you can now manage multiple accounts side by side, with the option to drag and drop from one account to another.

Another way you can use this feature is to have multiple windows open to manage multiple components of one account at the same time. For example, you could be creating ads in one window while building your keyword list in another window.

To use this feature, select the accounts, campaigns or ad groups and click the pop-out arrow icon.

New Advanced Search Features

You can now perform complex searches with AdWords’ Advanced Search which allows for the ability to combine multiple search criteria. To build complex searches with multiple sets of criteria, use the Search Builder to first search one term, then add on to that search with additional criteria.

You’ll find an option within the search menu icon that will allows you to view and apply filters to these advanced searches. You can do things like limit your results to new items, show only edited items, show only items with errors, and so on.

If you build a complex search that you would like to use again at some point, you can select ‘Save current search as’ to store it for later use.

Bulk Changes and Multiple Selections

Bulk changes across multiple campaigns and ad groups is now possible with AdWords Editor 11. A new multi-select tool lets you easily view and paste items into multiple campaigns or ad groups.

In order to make bulk changes there’s a Make Multiple Changes tool that organizes your text into rows and columns. From there you can add, update or remove items in bulk.

Those are just some of the new features you’ll find in the new version of AdWords Editor. Previous versions of AdWords Editor will be supported until April 10, 2015, at which time accounts will be migrated to version 11.

Matt Southern
Matt Southern is the lead news writer at Search Engine Journal. His passion for helping people in all aspects of online marketing flows through in... Read Full Bio
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  • Christi Olson

    Editor 11 is wonderful! One thing that they missed that I really wish that they would have included was Total Conversion Value (aka Revenue) as one of the options in the performance data.

  • I am still dreaming of the day of a shared negative keyword list across all accounts in an MCC. We manage many accounts for a vertical which all share the same negative keywords. The adwords editor makes coping and pasting a common list into each account easy, but it would be great to have a way to apply a list to all accounts that share a particular label.

  • Version 11 is just awesome, Today is my second day and only i can say after using it that yes “it’s a real campaign editor”.

  • Yes, the search feature definitely makes things easier.

    Some things i noted, not sure if you have the same:
    – CTR is reporting wrongly
    – Cant seem to filter QS, anyone knows where to find it?

  • The search is worse because you can’t search for “nz” as well as “new zealand” like the old editor. And AND/OR search if you like. Or in regex: nz|new zealand