Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
PPC Tool Review: QueryMiner Free Negative Keyword Tool
I’ve blogged on more than one occasion about a major issue I have with many of Google’s AdWords features and settings: the ROI focus tends...
How to Get Facebook Fans: The Easy Way and The Hard Way
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way?...
Got Good Credit? Google Wants to Serve You Targeted Ads.
As a website owner myself, I have explored several different contextual ad platforms, and Google has always seemed to be ahead of their competitors in...
Is Contextual Advertising In Your SEM Strategy?
Talking to many companies who are doing their search engine marketing in-house, I’ve noticed they are solely focused on paid search in the search engines....
MS AdCenter Affiliate Program Launch and Some Historic Affiliate Marketing Insights
Despite the not so perfect reputation that affiliate marketing has are companies like Microsoft and even Google using this advertising and marketing channel with thousands...
Make Google AdSense Changes Without Replacing Code
It’s about time Google AdSense addressed the usability issues within its current system where webmasters are forced to make changes within the Google AdSense interface...
Google AdWords and Paid Search: CPA vs. Existing CPC-Model
While I was in Miami at Affiliate Summit this July did I had some discussion via email with Andreas Reiffen from Marketing2null.de, about a post...
Science of Relevancy : Lifeblood of Search & Contextual Advertising
Relevancy is the key to contextual advertising, and online contextual advertising is big business. That’s a no-brainer, as all web and software heavyweights are vying...
Yahoo! Feedback NOT Wanted. Be Quiet, Or Else
Here’s some advice to anybody who is silly enough to provide feedback to Yahoo! Services, keep it for something else or you might end up...
Looking at Google AdSense Placement on MySpace
Google and MySpace put together a major partnership last year with a focus on Google Advertising. About two months after the partnership, Google AdSense contextual...
Google Text Link Ads vs. Text Link Ads
On Tuesday Google made the announcement that they are launching a Pay Per Performance ad model for AdSense Ads which comes with its own new...
MSN adCenter : Content Ads, adCenter Beta and Demographic Targeting
Considering that MSN has only somewhat recently launched their PPC ad serving system, most folks agree that they are doing a good job. After all,...
Search Engine Journal’s 2005 Search Blogs Awards
Search Engine Journal’s 2005 Search Blogs Awards The Search Engine Journal’s 2005 Best of Search Blogs Awards nominations are in and its time to start...
Google Testing Print Advertising with Publication Ads
Google Testing Print Advertising with Publication Ads We know Google’s intentions of keeping literature alive with Google Print, but will Google also be saving the...
Commission Junction’s New Spidering Detective
Commission Junction’s New Spidering Detective Brian Livingston just came out with another great article about new initiatives CJ is taking to fight affiliate hijinks and...
Google AdSense Testing “Advertise Here” Link on Sites
Google AdSense Testing “Advertise Here” Link on Sites Google AdSense is marketing its site targeting service by testing an “Advertise on this site” link in...
New to Affiliate Programs? Top Tips for Getting Started
New to Affiliate Programs? Top Tips for Getting Started What are the 5 most important things to learn to be successful as an affiliate? What’s...
Affiliate RSS Product & Coupon Datafeeds from Commission Junction
Affiliate RSS Product & Coupon Datafeeds from Commission Junction I still can’t believe more merchants aren’t offering datafeeds in RSS format for affiliates yet. CJ...
Azoogle’s NEW Affiliate Programs Network – Breaking News
Azoogle’s NEW Affiliate Programs Network – Breaking News Sometimes AdBumb prints rumors that are funny but not true – yet I have seen a number...
Yahoo May Launch Version of Google AdSense
Yahoo May Launch Version of Google AdSense Dozens of well placed rumours lead back to a potential challenge to Google’s almost unfettered rule of the...
What is AdWare?
What Is AdWare? As with most things in life, there are two sides to every story and these adware packages have brewed up quite a...
Claria Cancels $150 million IPO
Claria Cancels $150 million IPO Contextual advertising and pop up company Claria Corp. has canceled plans for a $150 million initial public offering due to...
Yahoo Japan Does Full Screen Beer Ads
Yahoo Japan Corp. will for the first time have a full-screen advertisement for a new product on its Web site from Monday, sources close to...
Search Engine Advertisements Misleading to Public
A recent study has shown that most average US citizens do not know the difference between a search engine’s “sponsored listing” (Overture, FindWhat, Google AdWord...