Use this step-by-step guide to optimize any pdfs on your website that aren’t behind a subscription wall so they can be found by search engines and visitors.
It’s important to have a goal and a strategy for developing better content. As long as you do that, you are headed for success.
Prioritizing content creation can be difficult but it’s pivotal in focusing on one topic rather than stumble over many. This allows you to better serve one population of readers and become an expert in your industry.
There is a reason storytelling has become somewhat of a buzzword in the marketing industry lately. It’s a simple, natural way to make interesting content that motivates your audience to act. What more could you ask for as a content marketer?
Stop wasting your time on content marketing practices that don’t work and start focusing on effective content marketing practices. These 10 free tools will help you do just that by helping you better create high-quality content, track your efforts, and share it with your audience.
A big part of telling your brand’s story is breaking it up into both internal and then external considerations. Here’s how you can effectively tell yours.
Try spending quality time with the people who deal with compliance. The goal isn’t to get legal to say yes to everything; it’s to get them to stop saying no immediately.
Launching a blog is easy, but when it comes to the future of transforming enterprise content, these are the hard problems to solve. Brands and content vendors are making progress, but there’s still a long way to go.
Scaling content marketing remains one of the biggest issues for marketers. Fortunately, there are surefire ways to scaling quality content without facing the common pitfalls found in this infographic.
Protect your content and don’t let the bad guys win! Greg Secrist shares three ways to find your stolen content and how you can take action.
Sometimes marketing in challenging industries are seen as unmarketable, but following these steps should make that task a bit easier.
Are you confident in how good your blog, web page, or other form of online content is? Find out if you match up to Julia’s list of 15 top copy guidelines!
Content marketing isn’t just about blog posts, original landing page copy, or whitepapers. It’s time to start thinking of your content brands.
E-commerce is not for the faint hearted. Want to get natural links to your product pages? Try e-commerce content marketing!
The right headline can make or break your blog post. Here are 50 tried-and-tested catchy headlines that you can use on your blog today.
Not all landing page videos are created equal. Some are nausea inducing. Others convert like wildfire. But there are landing page videos that suck.
Struggling to post regularly on your blog? One of the best ways to solve that is by creating a content calendar for your blog. Here’s how you can rock one.
Using data visualization to convey facts is key for a successful marketing strategy. Use these tips to create valuable data visualizations.
Using a content marketing framework to gather new content ideas might help you boost your content marketing.
Imagine a world where the Internet loads four times as fast. Welcome to Google AMP. From Julia McCoy, here’s a guide on making your content AMP-friendly.