Google MUM Algorithm Can Do More than Rank Websites
Google’s John Mueller said that the MUM algorithm can be applied to many parts of search, beyond the ranking part
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Google Tests Feature to Help Users Click from Websites to Competitors
Google announced an experimental Chrome feature makes it easy to access search results without leaving a website
Major Changes to a Website: Why Are You Even Doing It?
Google’s John Mueller answers a question about migrating to WWW version of a site. Then he offers points to think about regarding major changes
Does Sarcasm Still Confuse Google?
Google’s John Mueller discusses the issue of sarcasm in articles and why sometimes content should not contain it
Build Fewer but Stronger Pages or Create Lots of Pages?
Google’s John Mueller compares content strategies and shows which are appropriate for different goals and situations
Google Answers if Links or Content Determine E-A-T Scores
Google’s John Mueller speaks frankly on the topic of using E-A-T as an SEO or technical factor
Google Announces Search Redesign Using MUM Algorithm
Google announced a redesign of Google Search that introduces an intuitive way to explore topics and surface more content with MUM
Google MUM is Coming to Lens
Widescale introduction of Google’s MUM AI Algorithm is an encouraging development for web publishers and ecommerce sites
Google Publishes Best Practices Guide for Ecommerce
Google published an advanced SEO guide featuring best practices for a successful ecommerce online presence
Can Chrome-Based Spammers Impact Core Web Vitals?
Is it possible that Chrome-based spam traffic can have a negative impact on Core Web Vitals?
Google Has Moved Away From 200 Ranking Signals Number
Google’s John Mueller stated that the ranking signals can’t be sorted on a spreadsheet by order of importance
How to Know Core Web Vitals Affects Your Search Rankings
Google’s John Mueller shares how to know if the Page Experience Update is affecting website search rankings
Google on Using Duplicate Manufacturer Product Descriptions
Google’s John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptions
WordPress Ninja Forms Vulnerability Exposes Over a Million Sites
WordPress Ninja Forms vulnerability can lead to a full site take over and phishing scams
WordPress Gutenberg 11.5 Achieves a Full Site Editing Milestone
Gutenberg 11.5 takes a meaningful step forward to Full Site Editing with the new Widget Group Block
7 Insights Into How Google Ranks Websites
Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO.
Website Themes Impact SEO
Google’s John Mueller says that website themes impact SEO. Site design and SEO experts share what to know before choosing a website theme
Do Prominent Lead Gen Forms Impact SEO?
Google’s John Mueller answered question regarding under which conditions prominent lead generation forms may cause a site to rank lower
What’s Driving Google’s Title Tag Rewrites?
What Google recommends for title tags and if that influences why title tags are rewritten
WordPress 5.8.1 Released to Fix Multiple Vulnerabilities
WordPress Update 5.8.1 addresses three security issues in REST API, Gutenberg editor and Lodash JavaScript library. Recommends updating now
Twitter Announces Communities Feature
Twitter announced the Communities feature, what some see as a challenge to Reddit and Facebook Groups
Jetpack Acquires WordPress Social Image Generator
WordPress toolkit company Jetpack announced it has acquired Social Image Generator, a plugin that generates social sharing images
Google Lighthouse 8.3.0 Update Includes Fraggle Rock Project
Update affects PageSpeed Insights, SEO description emphasizes CWV over SEO and introduces Project Fraggle Rock
Why Web Pages Disappear from Search Console Reports
Google’s John Mueller answers why the amount of web pages in various search console reports may decline month after month
Google Shows How to Optimize for Beta Discover Follow
Get more traffic. Google published how to optimize a site to receive followers from the Discover Follow feature currently in Beta
Google Page Experience Update Fully Rolled Out – This is Why it Matters
Google’s Page Experience Update finished rolling out. These are the reasons why this update is important.
WordPress Gutenberg Template Library Plugin Vulnerability Affects +1 Million Sites
Two vulnerabilities in the Gutenberg Template Library & Redux Framework plugin have been discovered to be vulnerable. Over 1 million sites are affected
Twitter Super Follows: New Way to Monetize Followers
Twitter announced a new way for creators and influencers to monetize followers with a subscription based system called Super Follows
WordPress Parent Company Acquires Headless CMS Frontity
The parent company of WordPress.com acquired headless CMS company Frontity. The acquisition is seen as a significant milestone for the WordPress community
Google: Interstitials are Fine Under this Condition
Google’s John Mueller offered a nuanced explanation of how the negative ranking factor related to interstitials works