Google Rankings Dropped? How to Evaluate with Raters Guidelines
Recommendations based on Google’s raters guidelines for evaluating a drop in rankings
About
Roger Montti is a search marketer with over 20 years experience. I offer site audits and phone consultations. See me speak at Pubcon Austin in September 2023.
I was a Head Judge of the U.S. Search Awards in 2022, 2021 & 2020 .
I have presented at the following search marketing conferences:
SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC , Affiliate Summit West, PubCon Las Vegas, PubCon Dallas, PubCon New Orleans, PubCon Orlando, PubCon Austin
Contact me at Martinibuster.com
Articles
Google Says Raters Guidelines is Key to Broad Core Update
Google offers guidance that Quality Raters Guidelines is key to ranking better in Broad Core Update.
Google Expands Featured Snippet
Google’s Featured Snippets expands the Google Suggest functions. Impacts how users navigate to websites.
Google Confirms Broad Core Algorithm Update: The Facts & Advice
Google confirms a major update and offers official guidance. Information and facts as to what is happening.
Google’s John Mueller on Penalty Recovery
Google’s John Mueller offered detailed explanation about Penalties and how to recover.
Reduced Link Graph – A Way to Rank Links
A look at the Reduced Link Graph and how it can affect ranking
Google Makes Event Structured Data More Useful
Google makes it easier to drive more sales to almost all local businesses.
Bing Shares 5 Algo Insights
Bing posts details on how a niche search works. Learn insights into how Bing works.
Analysis of Google’s New Schema Speakable Markup
How this impacts news sites today and may affect more sites in the future.
Podcast Revenues Soar
Research shows podcast revenues soaring and going higher. Time to get a slice of this pie?
How to Optimize Keywords and Content for Search Intent
How to put the shine back into the content crown and improve organic ranking.
Amazon PPC Challenges Google Ads
Analysis of billions of dollars of digital advertising offers insights into Amazon PPC Advertising versus Google Ads
4 New Insights Into Google’s Algorithm
Google’s testimony to House Judiciary Committee reveals 4 facts about how Google’s algorithm works.
Google Updates UK Job Search Results
Major Change to UK Google Job Searches. How to minimize disruption in traffic.
Podcasts More Popular than Blogs
Data shows that podcasts are more popular than blogs. This is a disruption and an opportunity.
5 Ways the Twitter Purge Impacts Search & Social Media Marketing
Here are five ways the Twitter purge may positively impact your sales, SEO, and advertising.
Google Asks Publishers to Add Nosniff Response Headers
Google Security Blog asks publishers to add nosniff response headers to their websites.
How to Get More Twitter Followers, According to Science
Want to gain more Twitter followers for free? Here’s the formula that worked best, according to MIT researchers.
Court Ruling Exposes “Loopholes” in Copyright Protection
Court ruling shows why copyright infringement is not as black and white as commonly assumed.
6 Reasons Why Google Says Valid HTML Matters
Google’s Gary Illyes tweeted a reminder of the importance of valid HTML, especially in the head section.
Google AdWords Is Now Google Ads
Google has updated its entire suite of advertising products. Change affects enterprise to small business advertisers.
Risks in Using Self-Signed SSL Certificates
What to do if you receive a warning about a self-signed SSL certificate.
Concerns About Google Web Light
Search experts share concerns about Google’s Web Light and how it breaks web pages.
Link Diversity – Still Relevant to SEO?
Roger Montti considers the concept of link diversity and discusses why to a reasonable extent it may be time to rethink it.
No Follow Links and Search Ranking
Roger Montti examines why some feel no follow links help rankings. He discovers useful information about the topic.
How Google Uses Search Feedback Data
Google’s John Mueller denied that Google’s Search Feedback could be used for SEO Sabotage. Explains how Google really uses it.
Google Announces Advancements in AI
Google AI Blog announced significant advances in Semantic Textual Similarity.
Googler Advises How to Rank Duplicate Content Product Feeds
Google’s Webmaster Hangout in Spanish tackled the tough problem of syndicated product feeds.
Links but No Traffic? Understanding a Study of Nearly 1 Billion Pages
Roger Montti examines why a study of almost a billion pages yields multiple conclusions.
Research Shows How to Increase Online Shopping Sales
Latest research offers insights into improving sales with shoppers who use mobile devices.