What Is a Core Algo Update & How to Diagnose Ranking Changes?
A review of what an update to Google’s core algorithm can be and how to diagnose changes in web page rankings.
About
Roger Montti is a search marketer with over 20 years experience. I offer site audits, phone consultations and content and link strategy assistance.
I am a Head Judge of the 2021 U.S. Search Awards. I am also a publisher of award winning websites. I was a Head Judge for the 2020 U.S. Search awards and have presented at the following search marketing conferences:
SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC , Affiliate Summit West, PubCon Las Vegas, PubCon Dallas, PubCon New Orleans, PubCon Orlando, PubCon Austin
I write about WordPress, Facebook, Google, SEO and search marketing.
Contact me at Martinibuster.com
Articles
Is Facebook’s New Direction Advertiser Friendly?
Facebook changes direction, adding a focus on music content. Will this prove to be more advertiser friendly than news content?
Google Advice: Duplicate Content on Product & Category Pages
Google’s John Mueller offers insights into how Google handles duplicate content on category and product pages.
Google Offers Image Search Indexing Tips
Google’s John Mueller offers clues on how Google indexes images for Google Image Search. How those images are coded can affect whether the images show...
Facebook Feed Changes – What Businesses Can Do Next
Facebook announced a major change to it’s news feed. The update is predicted to negatively affect how often consumers see content produced by some businesses,...
Google Voice Search Summary Algo
Google Assistant uses an algorithm to summarize web pages and speak the result. Would you like to know how Google does it? The research paper...
How to Optimize Content for Google Voice Search
In a Webmaster Hangout, Google’s John Mueller answers what steps publishers should take to optimize content for voice search and for Google Assistant. He also...
Does Structured Data Markup Indirectly Help Rankings?
Google’s description of how it uses structured data has changed. Here’s how these changes may indirectly affect your rankings.
Brute Force Password Hacks on the Rise
A subReddit hacking, 1.4 billion stolen passwords, and a WordPress attack are reminders that passwords matter, regardless of your CMS.
Google Chrome Begins Blocking Ads on Feb. 15
Is Google’s Chrome Ad Blocker a way to show more of their own ads?
Maccabees Update: Google Confirms New Core Algorithm Changes
Google confirms several improvements were made to its core algorithm. Find out what kinds of sites have been impacted.
Viewport Time: The Ultimate User Engagement Metric?
Viewport Time is a user engagement metric that can potentially revolutionize search marketing.
Google Issues Duplicate Content Warning
Google’s John Mueller issues guidance and clarification about a URL issue that can cause what Google sees as duplicate content.
Facebook Demoting Engagement Bait
Facebook will demote posts and pages that encourage users to like, post a specific word, or share with friends.
SEO Audits That Build Leads & Sales
How Google ranks websites and how to apply those insights to a site audit to increase sales and leads.
What is Google’s Penguin Algorithm, Really? [RESEARCH]
What is Google’s penguin algorithm, exactly? Roger Montti investigates.
5 Strategies Unlocked From Google’s Quality Rating Guidelines
Hidden within Google’s search quality rating guidelines are five important insights into the kinds of sites Google aspires to rank.
User Experience and SEO
There’s a surprising link between User Experience and SEO.
Worldwide Reaction to #Mobilegeddon
Web publishers around the world are commenting on Google’s mobile-only algorithm.
Google’s Knowledge Based Trust: 5 Facts You Should Know
Is Google’s Truth Algorithm coming soon? An in-depth review of Knowledge Based Trust and how it may impact you in the future.