SEO and Temporarily Out-of-Stock Product Pages
Google’s John Mueller shared four tips for dealing with pages for products that are temporarily out of stock
About
I have 25 years hands-on experience in SEO, evolving along with the search engines by keeping up with the latest research, patents and what’s happening in the search results.
I can be contacted at roger@martinibuster.com or use the contact form at: Martinibuster.com
I have presented at many search conferences over the past 20 years across the United States: Pubcon, SMX, and Affiliate Summit and have served as a Head Judge at the U.S. Search Awards.
Articles
Google: Site Quality Can Cause Loss of Rich Results
Google’s John Mueller explains that site quality can affect whether or not Google shows rich results from a site
Core Web Vitals Winner: WordPress, Drupal, Duda or Wix?
The Core Web Vitals Technology Report shows which web publishing platform offers the best Core Web Vitals performance
Google Search Console Impressions Report and Continuous Scroll SERPs
Google’s John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results
Google’s Priority Hints Improves CWV
Experimental Chrome HTML attribute can speed up Core Web Vitals scores
Does Content or Links Improve Trust with Google?
Google’s John Mueller pops the bubble on the idea that trust factors or trust metrics are used by Google
Google Offers a Definition of Quality Content
Google’s John Mueller offered a definition of what quality content means that is surprisingly different than what is commonly understood
300,000+ Installations of Catch Themes WordPress Plugins Vulnerable
Over 300,000 installations of 17 WordPress plugins published by Catch Themes LLC were discovered to have vulnerabilities
Free AI Content Optimization Tool by MarketMuse
Free version of MarketMuse content optimization tool brings AI and Machine Learning technology to small publishers
WordPress Cache Plugin Exploit Affects +1 Million Websites
WP Fastest Cache WordPress plugin vulnerabilities can lead to full site takeover and password leaks
What Google’s Indexing Looks like From Discovery to Ranking
Google’s Martin Splitt explains Google’s indexing process from discovery to ranking and where rendering fits into that queue
Google’s Centerpiece Annotation
Google’s Martin Splitt introduces the concept of Centerpiece Annotation and how different parts of a web page are analyzed and weighted
IndexNow Elicits Mixed Reactions Including Skepticism
Some in the search community feel IndexNow offers no value while others see it as the future of search indexing
Surprising Facts About E-A-T & SEO
Learn what you need to know about E-A-T and how to apply its principles to every webpage you publish, to benefit your SEO strategy.
Google Bowling: Tool Saves Advertisers from 3-strike Suspension
New Google tool called Bowling finds and removes ads that violate Ads Policy to help advertisers avoid account suspension from 3-strikes policy enforcement
IndexNow is a Major Change to Search Engine Indexing
IndexNow is an evolutionary indexing protocol that can radically change the way content is indexed by all search engines.
Google Changes Review Structured Data Requirements
Google updated the review structured data requirements. Failure to conform to new requirements could result in becoming ineligible for rich results
How Google Responds to a Site Move
Google’s John Mueller describes Google’s internal process for dealing with a site domain migration
Big Sites and Website Authority
Google’s John Mueller answers question about big sites and “authority”
Should the Product Name be in the Heading?
Google’s John Mueller discusses how to write headings for a product page
700+ Brands Put On Notice About Misleading Endorsements and Reviews
FTC puts top brands like Google, Yelp and HomeAdvisor on notice regarding misleading practices while also stating they are not being accused
WordPress Proposes Team to Improve Core Web Vitals
WordPress acknowledges losing ground to Wix, proposes a Performance Team. Says responsibility for speed belongs to WordPress not plugins
Google Explains Why Index Coverage Report is Slow
Google clarified the limits of the Index Coverage Report in order to explain why it seemingly showed indexing issues
Google Explains Rendering and Impact on SEO
Google’s Martin Splitt explains rendering and how it impacts SEO
Why Search Console and Analytics Differ in Discover Reporting
John Mueller explains why there is a discrepancy between Google Analytics and Search Console reporting of Discover traffic
WordPress Releases Gutenberg 11.6 – Top 4 Achievements
Gutenberg 11.6 offers four important changes plus numerous other improvements and bug fixes.
Google on Using CSS to Hide Internal Links
John Mueller points out the larger SEO problem inherent in using CSS to hide internal links
Free WordPress Astra Plugin Updated with Gutenberg Wireframe Blocks
Astra announces update that brings Gutenberg Wireframing to the web publishing community
Outbound Links to Authority Sites Good For SEO?
Google’s John Mueller discusses the practice of linking out to authoritative sites for SEO purposes
Facebook, WhatsApp, Instagram Down in “Epic” Configuration Error Outage
Facebook, WhatsApp and Instagram suffer DNS related outage described as “epic” and a “nightmare.” This is what happened