Google Page Experience Algorithm Update Coming to Desktop
Google confirms the Page Experience Algorithm update, which rolled out to mobile search earlier this year, will be applied to desktop search results.
About
See short video versions of news stories on YouTube and TikTok. Matt G. Southern is the Senior News Writer at Search Engine Journal, where he’s covered Google, SEO, and AI for over 13 years.
Articles
Claim Your Google Business Profile Directly On Search And Maps
Google My Business is no more—get used to saying “Google Business Profile” as the search company simplifies and renames its important local search tool.
Google Launching New Version Of PageSpeed Insights
Google is launching a new version of PageSpeed Insights that aims to address many of the challenges of the previous version.
Google’s John Mueller Q&A: 4 SEO Questions Answered
Google’s John Mueller answers four rapid fire questions about common technical SEO issues that almost everyone runs into at one point or another.
Google Ads Performance Max Campaigns Best Practices
Google Ads Performance Max campaigns are now available to everyone. Here’s what you need to know about driving more conversions with this new campaign type.
How To Report Search Console Issues To Google
Issues with user management and domain verification in Search Console can now be reported directly to Google with the click of a button.
Facebook Launches Marketing Analytics Certificate Program
Facebook is adding to its library of certificate programs with the launch of the six-course Marketing Analytics Professional Certification.
Google Shares Tips For Optimizing Job Postings
Google says businesses are missing opportunities when it comes to optimizing job postings, and offers tips for how to improve them.
Google Enhances Search Results For “Deals” Queries
Google is now showing a new set of search results when people look for deals. All products with a “deals” badge are eligible to appear.
LinkedIn Adds New Features To Help Companies Attract Talent
LinkedIn is adding new features to company pages to improve internal communication, attract new talent, and gain insight on competitors.
Do Google Lighthouse Scores Affect SEO?
Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong.
Does URL Length Affect SEO?
Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t.
Did Facebook Change Its Name? Yes, It’s Now “Meta”
What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change.
Instagram Lets Everyone Share Links In Stories
All Instagram accounts can now share links in stories, a feature that was previously reserved for verified and high-follower accounts.
Instagram: How To Get On The Explore Page
Getting on the Instagram Explore page takes more than simply completing a checklist. Here’s how it works and how to optimize content for it.
Google Doesn’t Care What’s In An Image
Google’s web search algorithm doesn’t care what’s in an image. All that matters is it’s marked up with the correct structured data.
Google Search Analytics API Can Finally Pull Discover Data
Google’s Search Analytics API is getting updated with the ability to pull data from Google News & Discover, one of the most requested new features.
Why Is TikTok So Popular?
With one billion monthly active users, TikTok is in the upper echelon of social media apps. Not sure why it’s so popular? Here’s some data.
Did YouTube Change Its Algorithm? No, It’s Seasonal Decline
Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why.
Facebook Has New Communication Tools For Businesses
Facebook is rolling out a series of updates targeted at small businesses, including audio & video calls in Messenger, live audio rooms, and more.
YouTube SEO: Auto Chapters Now A Source Of Metadata For Search
YouTube is now using automatically generated chapters as a source of metadata in search. Previously only manually defined chapters were used when ranking search results.
Instagram Collabs: Team Up & Boost Engagement
Instagram is introducing a way for users to publish content together as a “collab.” Engagement signals earned from the collab are shared between each user.
Instagram Adds More Demographic Insights For Businesses
Instagram Insights now provides key demographic information about a business’s engaged including top cities, top countries, top age ranges, and more.
Google Alerts Not Working, Here Are 3 Free Alternatives
Google Alerts is not working, the company advises. An issue has been identified that is in the process of being resolved. Here are some alternatives.
Content Length: Is It a Google Ranking Factor?
Does a larger word count help with achieving higher search rankings on Google? Find out if it is a ranking factor here.
Google Says Improve Content to Recover From Core Updates
Google’s John Mueller says work on improving your website’s content, rather than implementing technical fixes, when recovering from a broad core algorithm update.
Google on Separating Content By User Intent
Google explains what it means when it suggests separating content by user intent, such as one place for information-based content and another for transaction-based content.
Google Mobile Search Updated With Continuous Scrolling
Google Search on mobile is getting updated with continuous scrolling, which will automatically populate more results when users scroll to the bottom of the page.
Google On Small Business SEO & How it’s Changing
Google’s John Mueller suggests the way small businesses do SEO is changing in a way that industry experts aren’t keeping up with.
Google’s New Best Practices For Writing Page Titles
Google published updated best practices for writing page titles, which includes tips on how to prevent your titles from getting replaced in search results.