Facebook’s 11 Tips For Better Video Ads
Facebook shares 11 tips for creating better video ads, which are based on the latest research into what’s working right now.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
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YouTube Rolls Out 3 Updates For Creators
YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel.
Why is My YouTube Channel Watch Time Decreasing?
YouTube explains why channels experience drops in performance. Here’s how to answer the question “why is my watch time decreasing?”
LinkedIn Launches Native Video Meetings
LinkedIn is rolling out native video meetings, which lets users have one to one calls directly within the LinkedIn app.
LinkedIn Adds Ratings & Reviews to User Profiles
An update to LinkedIn profiles will allow users to be rated and reviewed on the skills they offer as service providers.
Google Looks Back on 15 Years of Google Trends Data
As Google Trends turns 15, the company looks back on top searches from years ago and offers tips for getting more out of this tool.
Google On How to Check Page Experience Factors
In a new video, Google offers advice on how to check if your site meets all the non-Core Web Vitals page experience factors.
Google Search Console Insights: 7 Questions Answered
Google answers the most commonly asked questions asked about Search Console Insights since the feature rolled out two months ago.
Google Recommends Adding Author URL in Article Schema
Google recommends adding an author’s URL to article schema to help with disambiguating the correct author when multiple writers have the same or similar names.
Google: Customer Reviews Not A Signal For Web Search
Google’s John Mueller states that customer reviews are still not taken into account when it comes to web search results.
Google: Lots of Affiliate Links OK if Content is Valuable
Google’s John Mueller says the number of affiliate links on one page is irrelevant as long as the main content is useful to searchers.
Google Changes Page Experience Ranking Signal Criteria
Google is removing safe browsing from the criteria sites need to meet to benefit from the page experience ranking factor.
Twitter Adds More Context to Trending Topics
Twitter is improving the way it keeps users informed about trending topics via a collaboration with The Associated Press and Reuters.
Google: Website Downtime Shouldn’t Impact Search Rankings
Google’s John Mueller says a website going down temporarily likely won’t have a negative impact on search rankings.
TikTok Launches 8 New Features For Livestreams
TikTok is rolling out eight new features for livestreams which includes Q&A, picture-in-picture, the ability to schedule streams in advance, and more.
Pinterest Users Can Make Money With Affiliate Links
Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links.
What Google Does With Feedback From Search Results
Google goes over what it does with feedback sent in via the ‘send feedback’ button at the bottom of search results.
Google Link Spam Algorithm Update Rolling Out on July 26
Google begins rolling out the “link spam update,” which makes its algorithms more effective at identifying and nullifying link spam.
Google Expands ‘About This Result’ With Info On Ranking Factors
Google is expanding the ‘About This Result’ panel with information about what factors went into ranking a page in search results.
Google’s 5 Best Practices For Optimizing Deal Pages
After making deal pages free for all ecommerce stores, Google offers six best practices to follow to optimize the pages for search results.
Google: Keep Redirects Live For One Year
Google’s Gary Illyes advises keeping redirects in place for at least one year in order to ensure ranking signals are passed permanently.
LinkedIn Offers Free Marketing Certification Program
LinkedIn is now offering a free marketing certification program that anyone can take to become an accredited LinkedIn marketing expert.
Google Launches Free Deals Listings in Search Results
Google is rolling out a new way for ecommerce stores to list deals in search results, which is currently free for all merchants.
Google: No SEO Advantage to Dedicated Hosting
Google’s John Mueller affirms that dedicated web hosting does not have an SEO advantage over shared hosting.
Google’s 7 Tips For Analyzing a Google Search Traffic Drop
Google gives site owners seven tips for analyzing the main causes of drops in organic search traffic.
Facebook Pay Rolling Out to Shopify Sites in August
Facebook Pay will be available as a checkout option for all Shopify sites in the US starting this August.
YouTube Rolls Out 3 Updates For Live Streams
YouTube’s path toward feature parity with Twitch continues as the company announces three updates exclusively for livestreams.
Google Launches New Way to Optimize Videos For Search
Google has a new way to optimize videos for search results when they’re published on a creator’s own website rather than YouTube.
Google Shares 5 Insights Into Appearing in Google News
Google shares five insights that can help site owners better understand how news appears on surfaces like Google News and Google Search.
Twitter Ends Fleets 9 Months After Launch
Twitter is giving up on Fleets nine months after rolling it out to everyone, saying the feature didn’t accomplish what the company hoped it would.