Google: Put Unique Content Above The Fold
As an SEO best practice, the above the fold area of a webpage should have at least some content which is unique to that page.
About
Matt G. Southern, Senior News Writer, has been with Search Engine Journal since 2013. With a bachelor’s degree in communications, Matt specializes in gathering details, checking facts, and making complex subjects easy to understand. In addition to writing articles, Matt oversees strategy development for SEJ’s news department.
Articles
Moz Acquired By iContact With Plans to Improve SEO Toolset
SEO software provider Moz has been acquired by email marketing company iContact with plans to continue offering both sets of tools.
LinkedIn: There’s More Demand For Marketers Than Ever
LinkedIn says there’s more demand for marketers now than ever, and new job postings are shifting toward remote positions.
YouTube Analytics Gets 5 Updates
YouTube Analytics is getting five updates that give creators access to more data on how users engage with their channel’s content.
Twitter Launches Its First-Ever Premium Features
Twitter is launching its first-ever set of paid features as part of a premium subscription service called Twitter Blue.
Google Broad Core Algorithm Update Rolling Out June 2, 2021
Google is releasing a broad core algorithm update today on June 2, 2021. This will be followed by another core update in July.
Google Search Console Adds New Regex Filter Options
Google is updating the new regular expression (regex) filter in the Search Console performance report to support expressions that don’t match regex.
Google On How it Ranks News Sources
Google values transparency when it comes to elevating news sources. The company shares more information about what that means in practice.
Google: Deleting a Sitemap Won’t Stop Us Crawling Your Site
Google’s John Mueller advises site owners that deleting a sitemap won’t prevent URLs from being crawled in the future.
How to Use Google Maps: Features For Businesses
Find tips and tricks to help you get the most out of using Google Maps features for business and in your digital marketing campaigns.
Google: No Need to Worry About Using JavaScript
Google says there’s no need to worry about JavaScript when it comes to search, as there’s nothing fundamentally different about it compared to static content.
Google Lets Users Password Protect Their Search History
Google is now letting users password protect the Web & App Activity page, which contains their history of web searches and usage of Google Maps.
Facebook & Instagram Users Can Hide Their Like Counts
Facebook and Instagram users can now prevent others from seeing how many likes they receive on posts.
YouTube Says Videos Won’t Get Removed For Too Many Flags
YouTube does not automatically remove videos or penalize channels for receiving a certain number of flags. All content goes through the same review process.
Google Search Console Removes Rich Results Search Appearance
Google is retiring the generic rich results search appearance in Search Console performance reports, as there are now individual filters for most rich result types.
Google On Why Page Experience Report Has No Data
Google’s Martin Splitt explains to site owners why their Page Experience report in Search Console may not be populated with data.
Google Search Console Adds New Report For Math Problem Markup
Google is adding new data to Search Console to help site owners track the appearance of practice problems and math solvers rich results.
Google’s Last Minute Advice On The Page Experience Update
Google’s Martin Splitt offers last minute guidance to SEOs who are working hard to get ready for the Page Experience update.
Google Page Experience Update Launching Mid-June on Mobile First
Google’s Martin Splitt says the Page Experience update will begin a gradual launch in mid-June with a full rollout expected by August.
Twitter Verification Open For Public Applications
Twitter is once again accepting public applications from users seeking verification, and rolling out new guidelines to follow in order to keep the verified badge.
Google Page Experience Update to Apply to Desktop Search Results
Google says the upcoming Page Experience update, which was thought to only impact mobile search, will apply to desktop search results as well.
Google Grows Shopify Partnership, Adds Ways to Shop From Images
Google expands its partnership with Shopify and introduces a simplified process for all 1.7 million merchants to get their products listed with a few clicks.
Google MUM: New Technology For Complex Search Queries
Google aims to answer more complex search queries with a new technology called Multitask Unified Model, or “MUM” for short.
4 Ways YouTube is Improving Creators’ Workflows
YouTube Studio will soon receive several quality of life updates designed to help creators get more done in less time.
YouTube Rolls Out Clips to 10x More Channels
YouTube is rolling out Clips to ten times more creators, a feature which allows users to grab short, shareable snippets from full length videos.
Twitter Premium Features May Include Undo Sent Tweet
New details discovered about Twitter’s upcoming subscription service reveal one of the features may include the ability to under sent tweets.
Google Analytics Will Track Data Without Cookies
Google announces several updates that will help provide site owners and advertisers with relevant data when cookies aren’t available.
YouTube Community Posts Updated With Analytics + More Images
YouTube is rolling out three updates to community posts, including a first-ever look at analytics data and the ability to add more images.
YouTube Paying Creators For Best Shorts Videos Every Month
YouTube establishes a $100M fund to award creators for producing the top YouTube Shorts videos of the month.
Replacement For Google’s Structured Data Testing Tool Launches
A replacement for Google’s Structured Data Testing Tool, called the Schema Markup Validator, is now available to use in an open beta.