If you are like me who regularly checks on my Adsense statistics (yes, I’m still hoping someday that I’ll get to see some good figures there), you would notice that Adsense has added a facility to view the performance statistics for Adsense link units. For those who may have forgotten what Adsense link units are, those are the bunch of text links that alternates with standard text ads.
Previously, only the performance statistics for standard text ads are viewable in the Adsense dashboard. With the new facility to view performance statistics for link units, Adsense publishers can view the individual link unit’s per link CTR, and number of click-throughs.
The link units’ reports can be viewed under the Adsense Reports tab. Now you don’t have to look into the specific Adsense channels that you created for your Adsense link units (in case you actually did) to see its performance. It’s also a good way to determine whether those link units are just cluttering your page, or actually bringing in some good dough into your Adsense account.