The Yahoo Search Marketing blog announces today new features of its Search Marketing Campaign tool, Panama. The new features give advertisers easier way of managing their ad campaign and sponsored advertising accounts.
With the new features Yahoo advertisers can now create, edit, copy, delete and view up to 20 ads in an ad group in one interface. This feature also facilitates comparing performance of those several ad campaigns placed by advertisers on the Yahoo network.
Looks like Yahoo is beefing up its advertiser’s account management panel to catch up with Google’s Adwords’ Report Center which incidentally simplified the Adwords main Reports page and introduced a new format for report graphs.
Yahoo’s search marketing campaign tool also added a facility to find by keywords, ad campaigns by other Yahoo advertisers. This facility would aid advertisers to create their own effective ad campaign by getting ideas from other advertisers.
Any idea when Yahoo will offer dayparting?
Sounds good for those who are using the Yahoo services.I think there are far more better and profitable services offered by others.