Social Media

How I Drove Over 36 Million Pageviews Following This Social Media Policy

The social media policy I followed to drive over 36 million pageviews to web properties worldwide, is based on a social media analysis model I call The Social Trinity. The 3-part methodology instructs one to first identify all points of exposure on a social platform for your digital assets, such as profiles, pages, blogs, discussion areas; secondly, identify all points of private contact and private messaging; thirdly, study popular sections and successful campaigns on the digital network. I have developed it modeling what has helped me use social media tools to me and my clients’ benefit.

It has launched the People Media Movement, which aims to eradicate technological barriers that stop brands from clearly communicating with their target communities. I will be featuring all publishers who blog on this video on my section of the Huffington Post as supporters of the People Media Movement if they embed the video before the end of June 23, 2010, linking out to the original link on which the video is posted – The Social Media Policy I Followed to Drive Over 36 Million Pageviews

neal.rodriguez.head.shot How I Drove Over 36 Million Pageviews Following This Social Media Policy

Neal Rodriguez

Neal interviews the brightest minds on cyberspace, including leaders in social media marketing on nealrodriguez.com. Follow Neal on Twitter.

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15 thoughts on “How I Drove Over 36 Million Pageviews Following This Social Media Policy

  1. One question…

    since ad space is sold in advance, wouldn't a huge surge of traffic on one day be a waste since most of those ad impressions would be remnant and go for far less than the $70/cpms he mentions?

    1. thnx for viewing, Kharris;
      the $70 cpm is more of an average or median on the low end; some properties were selling ad space at up to $159 cpm; lowest i saw was $50 cpm for more narrowly defined niche assets; so the $280k was conservative. The work was performed for one of the biggest media conglomerates on the planet which would actually build microsites to cover inventory across thousands of web properties; so they welcomed all the eyeballs they could get.

  2. This was an awesome presentation of the Social Media. It brought social websites to life in terms of the conversations and connections that are made in the Video. Neal was absolutely the most enrgetric person I have listened to regarding the social media platform. In fact it is the first time that I read someone talking about my social presence as an asset. I willl contnue to pursue his advice.

    1. Thank you, Dr. Jones. Social profiles are indeed digital assets that can be used to communicate with your target community and generate revenue for your organizations. Anybody who disagrees is doing it as a hobby or pastime, which is also alright.

      I welcome you to subscribe to my feed; and I will do my best to keep it interesting.

  3. thnx for viewing, Kharris; the $70 cpm is more of an average or median on the low end; some properties were selling ad space at up to $159 cpm; lowest i saw was $50 cpm for more narrowly defined niche assets; so the $280k was conservative. The work was performed for one of the biggest media conglomerates on the planet which would actually build microsites to cover inventory across thousands of web properties; so they welcomed all the eyeballs they could get.

  4. Hello
    Thank you for your wonderful contribution to information on social media and business.
    As a therapist, mentor and writer I have only recently began to explore the world of social media and how it can apply very specifically to the world of private practice for counselors.

    1. hi eagles11, thank you for watching.

      you should see what is being written about your niche on social platforms. a quick query such as “private counseling” on Google blog search can identify many blog publishers with whom you could collaborate. you could write guest posts for such bloggers or create content that responds to what they are writing; then you reach out to them and tell them how you see the issue that they are discussing; this will increase the chance that they link back to your content, either allowing you to guest post or writing a follow up citing you as a resource. This allows people who visit other sites to also visit and subscribe to yours. you repeat this type of engagement until your site has a good number of subscribers that actively follow your content.

  5. Priceless rant in the beginning of the video. You really need to be a power user on all social networks in today's marketplace to stand out in any industry or niche. Either take the time to really learn the tools around you or hire someone that can either do it for you or at least show you the proper steps.

  6. Wow! For a minute I thought you were going to rap, there was some pretty good sound bites in your presentation. I really enjoyed watching, I'll need to watch again to get all that you spoke of, I'd better subscibe so I can always find you:) I like what you told Eagle11, but that would be for my other life. I'll get you on twitter. Thanks!