Microsoft has integrated its Live Search Cashback into its shopping vertical search engine Live Search Product to form a more useful and meaningful product search tool for users. According to the Official Live Search Blog, the combined product search tool now makes it easier for users to research, compare products and most importantly save money.
Combining the two Live Search sub-products also resulted to some enhancements particularly on search results relevance, and the overall site performance. And this also brings Live Search Products to Microsoft’s very own Live Search platform. The site was previously running on Jellyfish technology which is a company acquired by Microsoft sometime in 2007.
Other enhancements to the Live Search Products include, product reviews, opinion rankings, product browsing by feature and product sorting by ratings.
It will be worth mentioning that Opinion Ranking is a cumulation of product reviews culled from the web by Live Search Products. These become the basis for the Live Search Products ratings.
If you use cashback for getting some stuff online, you may want to check out the new Live Search Products interface.
