I always have to chuckle when people ask me what university or school I went to learn SEO. As far as I’m aware, there are still no accredited courses available for learning SEO anywhere. The web itself however is a great place to start, and even though you won’t end up with an official degree in SEO, the hands-on experience you get is priceless, especially when you’re able to deliver results for your company.
Some of my favorite places to sharpen SEO skills can be found below:
The SEO geniuses at Distilled started the Distilled U program about six months ago and it has become the go-to tool for every new SEO that we hire at the moment. The online training modules currently span nearly 50 hours and they cover everything from Search Engine basics to On-page optimization to Keyword Research and Link Analysis. All this is just in the 101 section – once you’re finished soaking up all that knowledge, the next level up is “Further SEO” which extensively covers advanced topics such as Linkbait, Content Strategies and Structured Data.
No list would be complete without the essential Beginners Guide to SEO which SEOmoz has been managing and updating for several years now. The guide is only one part of the vast amount of “know-how”that can be found in the Q&A section and the blogs, both the SEOmoz and the Youmoz edition. And, be sure to tune in to the famous Whiteboard Friday sessions when you can.
A relatively new kid on the block, created by an old-school SEO legend, Aaron Wall. The SEOTools.net site aims to provide industry insights and introduction overviews of SEO related topics. Aaron of course also runs one of the most respected SEO communities and and SEO training courses online. This isn’t a free option, but I have been told it’s one of the best ways to spend money if you want to learn how to make money. Also make sure you check out the free toolset that he’s made available for free.
Link Building Course by PointblankSEO
Jon Cooper, an up and comer in the SEO industry, loves building links. Jon’s thrown all his experience into this well presented link building course. I signed up about a month ago and it is hands down one of the most comprehensive courses when it comes to link building, which should be an integral part of any SEO campaign. If you don’t believe me, just have a look at the names that are recommending the course on his signup page.
Hubspot is a fantastic platform but they also a very rich source of SEO information. The whitepapers, casestudies and ebooks which they put up for free are full of valuable and actionable advice. You can even become a certified inbound marketer if you run through the program which they maintain.
A special mention goes to the LinkMoses private newsletter by Eric Ward, which is always filled with pearls of link building wisdom and link opportunities. Another subscription I highly recommend comes from Michael Martinez’s Premium Newsletter. He covers a lot of ground with every edition, ranging from technical SEO advice to SEO experiments and insights.
As useful as these resources will prove, at the end of the day it still comes down to getting your hands dirty. Make sure that you won’t turn into a “good on paper” SEO, but that you hone your skills with real world experience.
Finally, I’d love to hear from you guys where you’ve picked up your SEO skills. Share the knowledge and leave a comment.
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