Latest SEO Articles
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Wiretapping The SERP: Reverse Engineering Network Data
A beginner’s guide to exploring browser network data, how it uncovered a $13,337 Google exploit, and what it reveals about Google and ChatGPT.
Critical PHP Core Security Flaws Affect Websites, Including WordPress
PHP’s emergency security fixes are available today, October 21, and website owners should ask their hosts to install them immediately.
Google Images & Discover Previews Don’t Support JPEG XL
Chrome and Firefox now display JPEG XL, but Google says it isn’t currently supported in Google Images or Discover previews.
Google Crawls Raw And Encoded Bracket URLs Separately
Google’s John Mueller says raw and percent-encoded brackets are different URLs and recommends using one form across links, canonical tags, and sitemaps.
China Wrote The First GEO Rulebook After A TV Scandal – Western SEOs Should Take Notes
China’s five-part GEO standard offers Western SEOs a practical framework for measuring AI visibility, evaluating vendors, and separating optimization from manipulation.
Details Emerge About Google Discover’s SDF Freshness Algorithm
New details on Google Discover’s SDF gives publishers insights into planning the right mix of content that will rank better.
I Tested DeepSeek’s New Search Api, Here’s How It Ranks And Scores Websites
DeepSeek’s date filters dropped every undated page, 11% of results. Six practical checks for SEOs testing the new Search API, from localization to logs.
Search Share Fell To 12% For North American Publishers: Chartbeat
Search’s share of North American publisher pageviews fell to 12%, but a lower share alone doesn’t show fewer search pageviews.
The New Rules Of Journalist Outreach, Based On Millions Of Emails
Get journalist outreach pitches seen and understood with relevant targeting, authenticated domains, concrete subject lines, and clear openings that shape AI inbox summaries.
Google’s Indexing API Docs No Longer Explain How To Get Approval
Google removed the Indexing API approval form and steps from its docs. Default quotas are listed, but the pages don’t say how to request more.
Rank Tracker Data, ChatGPT Tags & AI Search Links – SEO Pulse
A rank tracker logged Google pages missing their usual sites, some ChatGPT links lost tracking tags, and Google and Bing changed AI search links.
Why The New York Times Puts Free Content First
The New York Times gives prime homepage space to free articles and tells readers they’re free. Here’s why that works.
It’s Possible Your Migration Issues May Be Due To Site Quality
If your new domain won’t index and there’s no technical fix, the problem may be originality. Read Marie Haynes’ theory and what to do next.
Google Takes Applications For A UGC Pipeline Separate From Crawling
Google is accepting applications from forums and social platforms for a UGC pipeline separate from crawling.
SERPs Stop Being The Default Between 2028 & 2030
Google flips its default from ranked results to AI answers when answer-layer ad yield matches the SERP. That crossover lands between 2028 and 2030.
96.8% Chance Of A Panda-Style Update Within A Month According To Prediction Model Signals
Prepare for a potential Panda-style Google update by addressing scaled AI content and fake authors that could threaten rankings across your site.
Coywolf Pack EmDash SEO Plugin Makes Sites Absurdly Fast
Coywolf Pack makes EmDash-based websites absurdly fast, adds more SEO functionality, and improves WordPress to EmDash migrations.
Google Launches A Video Series For Odd Technical SEO Questions
Google’s new Search Central video series tackles unusual technical SEO questions, starting with emoji, non-English characters, and keywords in your URLs.
Why SEO Isn’t Enough Anymore – And Why That’s A Good Thing
If search is your only presence, you’re exposed. Google has been purging SEO-first sites since the Helpful Content Update. Here’s what replaces them.
How To Remove Negative Search Results: What 22,620 Links Reveal
Learn how to address negative search results and identify which links can be removed or hidden effectively.
Your Store Is ‘Agent-Ready’ By Default, We Tested 122 Shopify Stores To See What That Actually Means
A store can look agent-ready by default and still fail the moment a buyer asks about shipping, pickup, or cancellation. Here’s what to verify.
Google Explains How They Rank PDFs And What It Means For SEO/GEO
Google explains how it ranks PDFs in Search and AI Mode and how to check if a PDF is SEO friendly.
Analysis: Google Is Poisoning Search Results For Rank Trackers
Google’s reported search results poisoning undermines confidence in SEO data that businesses use to make decisions.
Test Like A Scientist: 6 Mistakes That Undermine Your SEO Experiments
Learn six common SEO testing mistakes and how scientific thinking can help you design better experiments, interpret results, and make more reliable decisions.
Lost In Translation: How Language Changes Which Brand AI Recommends
Your AI visibility check was probably in English. However, new research across 1,650 responses shows AI recommends different brands in different languages.
Google Says Why Site Migrations Can Exceed 4 Months
Google may process a site migration for months, then blow it and rank the old URLs anyway. Mueller says what to focus on.
All In One SEO WordPress Plugin Vulnerable To Two Exploits
AIOSEO WordPress Plugin has two medium-severity security flaws that enable unauthenticated attackers to compromise affected websites.
Google Discover To Undergo Dramatic Changes
Google is planning to reinvent Discover to become an AI Concierge with a tighter integration with YouTube.
Google Ends Spam Update, Shares Crawl Timing Ranges – SEO Pulse
Google’s spam update finishes, a talk recap puts site moves in months, Search Console combines countries, and new guidance targets fake author profiles.
Google Explains How To Use HTML Sitemaps For SEO
Google explains why HTML sitemaps may still be useful even though the XML standard has largely replaced it.