Google Pulls AdWords Advertising From Orkut

Due to numerous complaints from Orkut users, nonprofit groups and advertisers, Google has pulled the serving of AdWords and AdSense advertising from Orkut, its social networking service.

Search Engine Journal had broke the story on how Google was serving AdWords ads for large businesses in Orkut’s al-Qaeda, Hizbolah and other questionable recruitment communities last year, and SaferNet, a Brazilian nonprofit group (Orkut is to Brazilians what MySpace or Facebook is to Americans), filed complaints that Google’s Orkut was home to child pornography and other illegal content … sponsored by Google AdWords.

Pulling the AdWords ads in Orkut is a smart move by Google until they can learn how to better police the content being served on the Google property, and target their advertising accordingly.

More from the Wall Street Journal.

Written By:
PG

Loren Baker | Founder | @slobodanmanic

Loren Baker is the founding editor/creator of Search Engine Journal and remains an advisor and Editor In Chief to this publication.

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Comments

  1. Rubab says:

    interesting to know Google pulls the AdWords in Orlut

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  4. Muzamil says:

    i want to ad my website link on orkut advertisement

  5. I want to give an advertisement on orkut & also in google .Plz Give me the ditail procedure & the fees structure as early as possible.

  6. jogesh says:

    I want to give an advertisement on orkut & .Plz Give me the ditail procedure & the fees structure as early as possible.