Google has just announced that the iPad is now part of the mobile device options in AdWords. This means that AdWords advertiser can easily extend the reach of their current ad campaigns to the iPad.
If you want your ad campaigns to appear on the iPad and other tablets as well, you simply have to select “all mobile devices” in your campaign settings. This can be found under the “Networks and devices” section. Alternatively, you can also use the “All available devices” default setting.
Actually this feature is not specific to the iPad. Google has been running AdWords specific to mobile devices such as the iPhone and Android devices. And since the iPad could be categorized with those mobile devices, AdWords can very well run on the iPad as well.
But this feature is only in preparation for the soon to be released option that will let you target ad campaign specifically for iPad users. You’d know that it is already enable once it becomes one of the option under the “target only selected mobile devices.”