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Yahoo oneSearch Launches to Redefine Mobile Web Search

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Yahoo oneSearch Launches to Redefine Mobile Web Search

Yahoo has launched a new mobile search service dubbed Yahoo oneSearch which Yahoo says takes a different tack towards the displaying of search results on mobile phones and other mobile devices.

The mobile device has very different requirements. With limited bandwidth, screen size and time, this service puts information all right in front of you without having to click on multiple links and then find your way back through a convoluted navigation process, as you might have to do on more conventional mobile search service.

Yahoo oneSearch Launches to Redefine Mobile Web Search“Yahoo! oneSearch changes the mobile search game by fundamentally improving the way consumers’ access and use the Internet on their mobile phones,” said Marco Boerries , senior vice president of connected life, Yahoo!. “It delivers a mobile-optimized search experience that understands what consumers are looking for and presents answers directly in the results – not just a list of Web links to PC sites. Yahoo! oneSearch delivers the right results with just one search.”

More from Paul Yiu at Yahoo Search :

In addition providing relevant links to web and mobile web sites, the new mobile search provides immediate answers for business listings, movies, sports, news, events, celebrity gossip, stock/finance information, and so on, all from a single search. If the query term is “ipod”, the top of the result page includes results from Shopping, with prices and reviews, which could help the user who’s considering a purchase. A search for “San Francisco” will return weather, traffic information, and local news.

In a way, we have merged all the tabs above the search box and do our best to determine the most relevant pieces of information without asking the user to pick a specific vertical.

Here is a roundup of all the Yahoo Go for Mobile 2.0 News coming out today:

Yahoo oneSearch & Opera Mobile Partnership

Yahoo has also announced that they are the exclusive Mobile Search partner for Opera Mobile Search:

Opera Software (OSE: OPERA) and Yahoo! (Nasdaq: YHOO) today announced a new strategic partnership for which Opera has named Yahoo! as the exclusive provider of mobile search on its millions of Web browsers for mobile phones, Opera Mini™ and Opera Mobile™, across more than 100 countries worldwide. Opera will launch the new Yahoo! oneSearch™ when it goes live globally later in Q1 2007.

This new relationship showcases Yahoo!’s successful focus on building and monetizing innovative mobile services and working with key partners to distribute them broadly to consumers. Yahoo! and Opera have agreed to exclusively work together to explore bringing mobile advertising into the Opera Mobile browser.

Yahoo Go 2.0 & Samsung

Samsung & Yahoo also announced a strategic global partnership to distribute Yahoo!’s popular services on millions of new Samsung mobile phones in more than 60 countries. Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger, on its mobile phones beginning in the first half of 2007. This new relationship is the latest demonstration of the companies clear focus on extending their leadership in the mobile Internet.

Samsung has already launched its first mobile handset, the SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly expand the number of its mobile handsets with pre-loaded Yahoo! services in 2007 and will roll out Yahoo! oneSearch after it goes live globally in the coming months.

“Samsung recognizes consumers’ need for Internet access through their mobiles anytime, anywhere,” said Kitae Lee, president of Samsung’s telecommunications network business. “Samsung mobile phones with Yahoo! services will provide consumers with fast and convenient access to the Internet, even on the move. Our successful partnership with Yahoo! builds on Samsung’s continuing efforts to enhance consumers’ mobile experience.”

Yahoo & RIM Partnership

An expanded global agreement with Research In Motion (RIM) that makes the Yahoo! Go for Mobile 2.0 beta download available to millions of Blackberry users, as well as plans to develop tighter integrations between Yahoo! Go and the Blackberry platform in the first half of 2007.

“Our relationship with Yahoo! continues to grow and to benefit mobile users that want to access Yahoo!’s popular services via the industry leading BlackBerry platform,” said Jim Balsillie, chairman and co-CEO of Research In Motion. “Yahoo! Mail and Yahoo! Messenger on BlackBerry handsets deliver an exceptional experience that is representative of our strong relationship. We are pleased to be working with Yahoo! to bring new services through Yahoo! Go 2.0 to BlackBerry users around the world.”

Nokia & Yahoo Extend Partnership for Go Mobile 2.0

Nokia and Yahoo! today expanded their relationship to make Yahoo! Go for Mobile 2.0 available on Nokia’s wide range of mobile phones operating on the Series 40 platform, the software user interface that powers Nokia’s broadest range of mobile devices. Beginning today consumers worldwide can download and enjoy Yahoo! Go 2.0 on select Nokia devices including the Nokia 6103, Nokia 6131 and Nokia 5300 Xpress Music phones. In the first half of 2007, the companies will also make Yahoo! Go 2.0 available for a wider range of devices and pre-load it onto millions of new Series 40 devices.

“The availability of Yahoo! Go 2.0 for Nokia’s most popular mass-market devices will allow millions of consumers to unlock the power of their Nokia Series 40 device,” said Heikki Norta, senior vice president of mobile phones for Nokia. “The availability of familiar Yahoo! services on a mobile platform simplifies the Internet experience for these customers, who may otherwise not explore the full potential of their Nokia Series 40 device. This will allow more people to become part of the new generation of mobile Internet users, and to drive adoption of even more powerful devices in the future.”

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Loren Baker

Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing ... [Read full bio]

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