StumbleUpon Being Acquired by eBay?

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According to TechCrunch’s Michael Arrington, StumbleUpon has signed a term sheet to be acquired by eBay for somewhere around $40 to $45 million.

High-flying startup StumbleUpon has been rumored to be in acquisition discussions since at least last November. Recently we’ve heard that talks have heated up again, with Google, AOL and eBay as potential suitors. A source with knowledge of the deal now says the company has signed a term sheet with eBay to be acquired.

Here are some basic traffic stats on StumbleUpon:

  • StumbleUpon had 6 million U.S. page views in March : Comscore
  • 6 million views is double of their February traffic.
  • 900,000 unique users in March, up 300% over March 2005
  • Over 2 million registered users in the StumbleUpon network

Back in February I posted that StumbleUpon was ripe for acquisition, but felt that they would fit well into’s recommendation technology.

Seems like eBay, with its amazing Q1 2007 results, has the revenue and ambition to acquire StumbleUpon and somehow integrate its Skype and Paypal services within the toolbar driven personalized web browsing experience.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Chris Winfield

    Yeah – I heard the same things all day Loren but looks like it’s still just a “rumor”.

    Via Chris Sherman at SEL:

    The blogosphere is abuzz with rumors that eBay is acquiring StumbleUpon, but they’re “just rumors,” Garrett Camp, one of StumbleUpon’s founders just told me on the phone. “There have been rumors before and that’s what they are now,” Camp said.

    Of course, if the company is in play Camp would likely be bound by non-disclosure agreements, so the rumors could possibly turn out to have some merit.

  • Sramana Mitra

    For a long time, I have believed that eBay should have spent money on advertising venue oriented companies, and thought that the Skype acquisition was a stupid move. Only now, it seems to me that eBay’s leadership is coming to the same conclusion! Read the rest of my thesis.