StumbleUpon Being Acquired by eBay?

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According to TechCrunch’s Michael Arrington, StumbleUpon has signed a term sheet to be acquired by eBay for somewhere around $40 to $45 million.

High-flying startup StumbleUpon has been rumored to be in acquisition discussions since at least last November. Recently we’ve heard that talks have heated up again, with Google, AOL and eBay as potential suitors. A source with knowledge of the deal now says the company has signed a term sheet with eBay to be acquired.

Here are some basic traffic stats on StumbleUpon:

  • StumbleUpon had 6 million U.S. page views in March : Comscore
  • 6 million views is double of their February traffic.
  • 900,000 unique users in March, up 300% over March 2005
  • Over 2 million registered users in the StumbleUpon network

Back in February I posted that StumbleUpon was ripe for acquisition, but felt that they would fit well into’s recommendation technology.

Seems like eBay, with its amazing Q1 2007 results, has the revenue and ambition to acquire StumbleUpon and somehow integrate its Skype and Paypal services within the toolbar driven personalized web browsing experience.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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