Social Media Ad Spending On Rise, As Are Marketing Opportunities

SMS Text
Social Media Ad Spending On Rise, As Are Marketing Opportunities

eMarketer reported ad spend in the social networks will reach $2.5 billion by 2011. These social networks are not only generating a buzz online, but offline as well. Marketing agencies are entering the social space with growing consumer interest in the social marketplace.

Branding through social networks such as MySpace is becoming a priority for companies such as Pepsi, and other big ones who are putting a lot of their online marketing budgets into the social area.

eMarketer estimates the ad spend in the social networks around $900 million in 2007 and say its caused by increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks..


MySpace still holds the largest share of revenue from social ad spend at around $525 million while Facebook is looking at $125 million in ad revenue but both see growth ahead as popularity and growing advertising interest in this area grows.

Pablo Palatnik
Pablo Palatnik is the author of the blog PalatnikFactor, focusing on all things Online Marketing and Search Engine Optimization specialist for Fortune3, a shopping cart... Read Full Bio
Subscribe to SEJ!
Get our weekly newsletter from SEJ's Founder Loren Baker about the latest news in the industry!