Search Behavior Study : How Do French Canadians Search The Web?

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A study on the search behavior of French Canadians has just been released by Skooiz (a Montreal based SEM agency) and Mastodonte Communication.

1272 French Canadian users were surveyed on 17 questions about their search behavior and attitudes towards search results and online advertising.

Key Findings from the study are as follows:

  • French Canadians are very active web searchers. Close to 65% use search engines from 2 to 10 times a day.
  • A wide majority of respondents (85%) feel satisfied with the primary results from search requests. Only 1,6% were unsatisfied, while 8,8% were very unsatisfied from the results.
  • More than 48,9%, use 2 keywords when searching and close to 31% use 3 keywords. Only 9,5% use one specific keyword and close to 11% type in 4 keywords.
  • More than 40% sometimes use advanced search functions and 9% very often.
  • 40,2% of French Canadian search users were neutral about the relevance of sponsored links. Only, 17,4% find them relevant or very relevant. 32,3% of surveyed searchers find sponsored links irrelevant.
  • The entire study can be downloaded from Skooiz; How Do French Canadians Search The Web.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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