New Google AdWords Dashboard Looks Like Yahoo Panama

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Dan London of sent me a screen shot of the new Google AdWords Account Snapshot Beta which looks very similar to Yahoo Search Marketing’s Panama admin.

Google AdWords Account Snapshot

Yahoo Search Marketing Dashboard

Similarities include :

  • Personalized advertiser alerts
  • Campaign forecasting in chart, graph form
  • More account transparency
  • Focus on traditional marketing metrics like CPM

Not to say that one company is copying the other, but Yahoo Search Marketing’s new interface is more marketer friendly, which seems to have prompted Google to create a more user friendly campaign “Snapshot” of their own.

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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