Google Looks to Bolster its Facebook Rival, Google Me, with Purchase of Angstro

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Rohit Khare, founder of Angstro – a news site that catered to business professionals by filtering and displaying information deemed pertinent based on a user’s social graph, announced on the the company’s homepage yesterday that they have been purchased by Google as of yesterday. Also, according to the L.A. Times article, Khare has been hired by Google to help them develop their social networking project – Google Me.

Rumors of this “Facebook-killer” first surfaced in June of this year by Kevin Rose, founder of Digg, on his Twitter page (tweet no longer available). Google is keeping it’s social networking project pretty hush hush, but little clues keep popping up; including the above mentioned hiring of Rohit Khare and the hiring of Slide (another newly acquired company of Google’s) founder, Max Levchin. Completely details as to what exactly Mr. Khare’s position at Google is have yet to be disclosed, but needless to say they will be putting his social networking prowess to good use as the gear up for what TechCrunch has dubbed a “war with Facebook

Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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  • Kawika

    I'm not sure whether to be excited that Google's moving into the social media sphere and taking Facebook, or scared. On the one hand, they will probably do a good job. On the other hand, they seem to be getting pretty antagonistic with everyone these days.

    • Yvonne Bell

      I agree with you that I'm not entirely sure how to respond.
      I mean, Google has tried before to break into the social networking world to take down Facebook and didn't succeed so part of me thinks they should hang it up.

      On the other hand, they seem to be recruiting people that know what they are doing in that field so maybe they will give Google some fresh eyes and a new perspective, along them to actually pull it off.