It’s a week full of video launches! After Instagram’s debut of live video in the U.S. and the addition of 360 video to the Facebook Live experience comes Twitter’s launch of live video. Starting today, you can #GoLive on Twitter.
— Twitter (@twitter) December 14, 2016
It seems that Twitter has indeed embraced the live video phenomenon:
“Live video is the most immersive way to experience what’s happening around the world. From protests and monumental moments to celebrations and things that make us LOL, we’re making it easier for you to broadcast live video – straight from Twitter.”
How #GoLive on Twitter Works
To broadcast live within the Twitter app, tap to compose a new Tweet then tap on “Live” to get a pre-broadcast screen where you can frame your shot. When you’re ready, start your live video by pressing “Go Live.” When you’re broadcasting live on Twitter, your followers can see your live video on their timelines and they can tap in to join your video.
When you’re watching a live video, you can send hearts (which act as likes) and add comments by tapping the screen. Twitter live videos can be liked, retweeted, and shared anywhere.
The Future of Periscope Comes Into Question
You may recall that Twitter acquired Periscope in 2015. It has since been updated with new search functionality and has introduced permanent videos. Twitter has even brought live Periscope videos to its timeline earlier this year.
According to Twitter, its live video feature is “powered by Periscope” and Periscope users can also join your live video once you start broadcasting on Twitter. But with the launch of live video streaming straight from the Twitter app, what will now become of Periscope’s live streaming capabilities?
With Facebook and Instagram, the line is clearly drawn since Instagram’s live videos are ephemeral and are only available within Stories. When it comes to Twitter and Periscope, the line begins to blur since both now offer live video streaming.
Twitter says that live video will roll out to all users on Twitter’s Android and iOS apps in the coming days.
What do you think of Twitter’s live video update? Share your thoughts in the comments section below.
Featured Image: Photo from Twitter
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