Technical SEO
Stay updated with the latest technical SEO news, expert insights, and actionable strategy guides to enhance your site’s performance and search rankings.
The Agentic Web Is Splitting Into Two Bets: Identity And Capability
For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do.
Build An OKF Brain Like Mine!
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
Google’s Open Knowledge Format Could Work For Websites, Too
Google’s Open Knowledge Format turns your website’s ideas into a linked graph agents can traverse. Here’s what that means for how machines understand your site.
Lighthouse Fails Your Llms.txt Without Markdown Links
Six audits. One failure. The fix took five minutes. Here’s what Lighthouse 13.3’s Agentic Browsing category actually tells you, and what it doesn’t.
Google’s Mueller Flags A Case On Why LCP Fixes Miss the Target
John Mueller points to a Google case study showing how customizable layouts can skew which element the browser measures as LCP, plus the fixes.
Google Ends Cache-Served AMP Pages In Search
Google Search now takes searchers directly to a domain’s AMP host pages, ending the viewer/cache serving path. AMP still ranks as normal.
Should I Block AI Crawlers Or Measure Their Value First? – Ask An SEO
AI bots drain server resources and scrape IP, but blocking them risks invisibility in LLM answers. Here is how to decide.
How ChatGPT Actually Picks Sources (I Read The Network Traffic, Not The Outputs)
ChatGPT’s source behavior shows why crawlable facts, third-party validation, and query-level search triggers matter more than generic GEO tactics.
Why Internal Links Quietly Decay & How To Reclaim The Equity You’re Losing
Your internal link structure gradually loses effectiveness as new content pulls equity away from important pages.
What Is A Migration Hangover Traffic Drop & How Do You Avoid It?
A new site shouldn’t cost you a year of rankings. Spot the difference between normal volatility and true SEO migration hangover before it’s too late.
How To Use Lighthouse To Test Your Website For Agentic Readiness
Not sure if your site is agent-ready? Google’s new Lighthouse report checks three things most SEOs haven’t tackled yet.
Machine-First Architecture: How To Build Websites Machines Can Identify, Read, Cite & Use
Designing for the most constrained consumer, a machine, produces a better foundation for every visitor. Here’s the full build sequence.
All You Need To Know About Cloudflare’s Agent Readiness Score
Most of the checks that tanked your agent-readiness score don’t apply to your website type. Here’s what the number actually means.
LLM Guidance Doesn’t Transfer The Way SEO Guidance Did
The shared standards that once made one engine’s guidance apply to all of them never got built between LLM providers. Optimization is no longer portable.
How To Stress-Test A Staging Environment To Surface Risks Pre-Launch – Ask An SEO
Launching a redesign or migration? The staging environment tests in this guide will catch SEO issues before they cost you rankings.
More Organic Search Traffic, More Ad Revenue: 4 Publishing Workflow Fixes That Bring Both
Discover how a modern publishing engine can eliminate the issues of legacy CMS and drive sustainable growth for media companies.
SERP FAQ Removal & New Data Challenge Schema’s AI Search Value
Google’s FAQ removal and new Ahrefs research challenge schema’s value for SERP visibility and AI citations.
How To Run a Technical SEO Audit for AI Search Visibility
Unlock the secrets of AI visibility to adapt your website for future search trends and improve technical SEO practices.
Schema Markup Didn’t Move AI Citations In Ahrefs Test
An Ahrefs report tested whether adding schema markup to pages already cited by AI improved their citation rates.
Google Drops FAQ Rich Results From Search
Google deprecated FAQ rich results, completing a removal that started years ago. FAQ rich results were already restricted for most sites.
How To Design URL Structures For AI Retrieval, Not Just Rankings
Improve how products are surfaced and recommended by applying SEO principles directly to product feed optimization.
The Technical SEO Audit Needs A New Layer
AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot.
Google May Expand Unsupported Robots.txt Rules List
Google may expand its unsupported robots.txt rules list using HTTP Archive data and could broaden how it handles common misspellings of disallow.
Google Lists Best Practices For Read More Deep Links
Google has outlined best practices that can increase the likelihood of “Read more” deep links appearing.
Machine-First Architecture: AI Agents Are Here And Your Website Isn’t Ready, Says No Hacks Podcast Host
Websites aren’t built for AI agents, and that’s a problem. Slobodan Manic explains what needs to change.
ChatGPT Now Crawls 3.6x More Than Googlebot: What 24M Requests Reveal
Find out why Googlebot is no longer the only dominant crawler as OpenAI’s ChatGPT-User takes the lead in web requests.
Google Explains Googlebot Byte Limits And Crawling Architecture
Google’s Gary Illyes published a blog post explaining how Googlebot works as one client of a centralized crawling platform, with new byte-level details.
Google: Pages Are Getting Larger & It Still Matters
Google’s Gary Illyes and Martin Splitt discuss page weight growth, the 15MB crawl limit, and whether structured data is adding bloat to web pages.
Google Adds AI & Bot Labels To Forum, Q&A Structured Data
Google updated its Discussion Forum and Q&A Page structured data docs with new properties, including a way to label AI- and machine-generated content.
Google Removes JavaScript SEO Warning, Says It’s Outdated
Google removed its JavaScript accessibility guidance from help documents, saying the advice is outdated and noting it has rendered JavaScript for years.