Technical SEO
Stay updated with the latest technical SEO news, expert insights, and actionable strategy guides to enhance your site’s performance and search rankings.
Google Shows How Long Crawling, Indexing & Recovery Can Take
Google’s Gary Illyes showed timing ranges for crawling, indexing, site moves, and core update recovery at Search Central Live Deep Dive Europe in Barcelona.
What Are Common Structured Data Mistakes That Hurt AI Visibility? – Ask An SEO
Understand the most common structured data mistakes that hurt AI visibility and how to avoid them
Yes, You Can Change AI’s Opinion. Here’s How.
AnswerShare reports more recommendations in a client test after publishing sourced brand context. Here is how its machine-layer works & what it cannot fix.
Cloudflare Will Write Your Robots.txt, And It Has A Point
Bot Preference Sync sets AI crawler policy per category, not per crawler. Allow GPTBot and block Bytespider, and no setting describes what you do.
Brand Protection In AI Search: How To Audit And Defend Your Brand’s Identity
Spot false claims and impersonators in AI search, then match each brand protection problem to the right correction, report, or preventive action.
Getting Your Product Into ChatGPT Isn’t The Hard Part, Getting It Through Checkout Is
Getting surfaced in ChatGPT is the easy half. Three checks every retailer should run before connecting a fourth agentic commerce protocol.
Should I Block AI Crawlers At Robots.txt Or Server Level? – Ask An SEO
Robots.txt relies on bot compliance, while WAF, CDN, and server-level blocks enforce it. A breakdown of which layer stops AI crawlers for good.
Google Responds To Sitemap SEO Technique That Forces Daily Crawling
Google’s Mueller comments on a sitemap SEO method that forces search engines to crawl and index web pages every day.
The Technical Signals AI Search Uses That Most SEOs Still Aren’t Optimizing
Getting cited in AI responses is the easy part. Our audit of 50 major websites shows where real AI readiness begins.
Schema For AI Citations: How To Become A Trusted Source
Schema is not a magic ranking switch. Loren Baker explains how consistent structured data strengthens entity trust across local, ecommerce, and author-driven content.
How To Add Google’s Preferred Sources Button To Your Website
Add Google’s Preferred Sources button with the standard embed, a configurable WordPress widget, or a deeplink.
WebMCP Connects AI Agents To Actions Inside Websites
OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks.
How To Audit Publisher Websites In 2026
A practical framework for auditing publisher websites in 2026, covering technical SEO, content quality, E-E-A-T, and entity consistency across passive and active discovery channels.
How Do I Identify Cannibalization Problems & Consolidate Without Loss Of Visibility? – Ask An SEO
A practical guide to spotting keyword cannibalization using Search Console, site crawlers, and rank trackers, plus fixes like canonicals, meta robots, and internal linking.
Common Crawl Published A Manual For Being Visible To AI, I Automated It
Check captures, robots.txt history, block fingerprints and a live CCBot probe for any domain, free, straight from Common Crawl’s own archives.
How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying.
Report That Cloudflare AI Bot Blocking Prevents Googlebot From Indexing Sites
Anecdotal report that blocking AI training bots with Cloudflare blocks Googlebot from indexing websites.
Open Knowledge Format v0.2 Adds A Trust Layer – No AI Agent Reads It Yet
No agent reads your OKF bundle. Write one anyway: v0.2’s provenance and staleness fields expose every claim your website cannot defend.
Google’s Mueller: Fix Conflicting Metadata, Don’t Test It
Google’s John Mueller says if sites are serving conflicting metadata, they should fix the conflict, not test which source wins.
Google’s Illyes Unsure On Shifting unavailable_after Dates
Google’s Gary Illyes said he would need to check whether pushing an unavailable_after date forward on every renewal causes problems. He gave a first read.
Why Data Integrity Is The New Technical SEO: From Crawling To Trust
Agentic protocols are multiplying with no consensus standard in sight. Own the layers underneath instead of chasing a winner.
Indexed Claude Chats Show Why Disallow Is Not Noindex
Shared Claude chats showed up in Google. We checked the pages and found a noindex header sitting behind a robots.txt block that keeps Google out.
70% Of Top Retailers Are Invisible To Agentic Commerce – Here’s Why
Agentic commerce is here. Your next SEO win may be less about better content, more about being the easiest product for an agent to buy.
Why Your Pages Are Stuck In Crawled-Currently Not Indexed & What To Do About It
Is it a technical issue or a quality problem? A step-by-step look at why Google crawled your pages but refused to index them.
“Are You A Bot” Screens Can Get Your Pages Dropped By Google
Google’s Mueller explained how an “are you a bot” screen can push a site’s pages out of Google, and get another site picked as canonical.
Why Scaled AI Content Fails: Google’s Crawl Economics Explained
Mass programmatic AI content breaks Google’s crawl ecosystem and indexing thresholds in ways most teams never anticipate until rankings collapse.
AI Agent Standards: What Do We Need To Know?
Overwhelmed by agentic web acronyms? Map each protocol to the problem it solves before deciding which ones deserve your attention.
The Agentic Web Is Splitting Into Two Bets: Identity And Capability
For website owners chasing AI visibility: LLMs.txt answers who you are. WebMCP answers what your site can do.
Build An OKF Brain Like Mine!
Build your own AI-ready knowledge system with insights from Marie Haynes on using Google’s Open Knowledge Format for search and automation.
Google’s Open Knowledge Format Could Work For Websites, Too
Google’s Open Knowledge Format turns your website’s ideas into a linked graph agents can traverse. Here’s what that means for how machines understand your site.