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Marketers are Shifting Advertising Budgets to LinkedIn
Marketers are reportedly shifting advertising budgets away from platforms like Facebook and Twitter, and spending more on LinkedIn ads.
LinkedIn Lets Advertisers Target Users by Interest
LinkedIn ads can now be targeted to other users based on their professional interests.
LinkedIn Reveals the Most In-Demand Skills in 2019
LinkedIn has released a list of professional skills that companies need most in 2019.
LinkedIn Now Suggests the Best Content for Company Pages to Share
LinkedIn has rebuilt company pages from the ground up, which comes with a powerful new content suggestions feature. The rebuilding of LinkedIn company pages comes...
LinkedIn to Overhaul its Campaign Manager for an Easier Advertising Experience
LinkedIn is taking steps to make advertising on its platform easier with a complete overhaul of the campaign creation process.
LinkedIn Company Pages Can Now Publish Video Content Directly from Vimeo
Vimeo has announced an integration with LinkedIn that will allow company pages to publish content uploaded to the video platform.
Google Campaign Manager Now Offers LinkedIn Ad Attribution
LinkedIn has integrated with Google Campaign Manager, which will allow advertisers to get attribution for LinkedIn ads across platforms.
LinkedIn is Improving Sponsored Content to Generate Higher-Quality Clicks
LinkedIn is working on a series of changes to sponsored content that are designed to generate more actionable clicks.
LinkedIn Makes Dynamic Ads Available in Campaign Manager via Self-Service
LinkedIn Dynamic Ads will soon be available to all advertisers via self-service in Campaign Manager.
LinkedIn to Integrate Groups into the Mobile App
LinkedIn plans to bring Groups back to mobile by integrating the feature into its flagship app.
How to Get the Most from Those High LinkedIn CPCs
LinkedIn has very high CPCs, but they can be worth it for the right audience.
LinkedIn Expands Sponsored Content Offerings With Carousel Ads
LinkedIn is introducing carousel ads, a new type of advertising unit containing multiple pieces of sponsored content.
LinkedIn Teams Up With Bing Maps to Show Commute Times on Job Postings
A new feature on LinkedIn sees the professional network team up with Bing Maps to provide information about commute times.
LinkedIn Integrates GIFs into Messaging
LinkedIn has teamed up with Google-owned company, Tenor, to integrate GIFs into direct messaging.
LinkedIn Introduces Video Ads and Video for Company Pages
LinkedIn has finally jumped on the video ad bandwagon with video for sponsored content. LinkedIn is also giving businesses the opportunity to add video to...
LinkedIn Makes it Easier to Ask for Referrals
LinkedIn is streamlining the process of asking for and receiving referrals from contacts.
Quickly Respond to LinkedIn Messages With New Smart Replies
LinkedIn is bringing smart replies to its messaging platform in an effort to help keep conversations going.
LinkedIn is Testing Autoplaying Video Ads on Mobile
Get ready to start seeing autoplaying video ads in your LinkedIn feed on mobile.
LinkedIn is Working on a Recruiting Tool Called Talent Insights
LinkedIn is working on a tool called Talent Insights to help companies make data-backed decisions when recruiting talent.
LinkedIn Users Can Now Upload Videos to Their Page
All LinkedIn users upload videos to their page, a feature that was previously available to only a select test group.
Drive More Leads With LinkedIn Sales Navigator
Rock your B2B sales funnel. Here are five ways you can maximize qualified lead generation via LinkedIn Sales Navigator.
New: LinkedIn Launches Matched Audiences
LinkedIn Matched Audiences gives advertisers three new targeting tools: website retargeting, account targeting, and contact targeting.
New: LinkedIn Launches Lead Gen Forms
LinkedIn has launched Lead Gen Forms. This new feature in Sponsored Content campaigns removes a huge barrier on mobile devices: filling out forms.
LinkedIn Adds 6 New Profile Picture Filters
New photo editing tools are now available in LinkedIn’s mobile app. You can now edit and apply filters to improve the look of your profile...
6 Major Changes Coming to LinkedIn’s Redesigned Desktop Site
LinkedIn has given its desktop site a much-needed redesign. Here’s what’s changing with LinkedIn’s navigation, messaging, content and feeds, and search.
Conversion Tracking Finally Comes to LinkedIn
Finally, conversion tracking has come to LinkedIn. You can now track how many of your sponsored content and text ads on LinkedIn are leading to...
Why You Should Invest in LinkedIn Marketing
Microsoft recently acquired LinkedIn for $26.2 billion. While there are reasons to incorporate LinkedIn into your marketing mix, here are some benefits.
Find Freelance Work With LinkedIn ProFinder
LinkedIn is opening ProFinder, a service that connects companies to freelancers, to everyone in the U.S. Here’s what companies and freelancers need to know.
Has LinkedIn Really Become Facebook? Here’s Why LinkedIn Isn’t Worried
No doubt, Facebook and LinkedIn have transformed in recent years. Despite that, FB is still a personal network and LinkedIn is a professional community.
5 Things You Need To Know About Microsoft Buying LinkedIn
Microsoft is buying LinkedIn, the social networking site for business professionals.