February was a relatively mellow month in the social media world. Facebook only had a few, while smaller players like Pinterest and YouTube had several as well. Snapchat’s IPO also provided a variety of enlightening data for marketers to use. Here are some of the top social media updates from February 2017.
Facebook’s tool to combat fake news is here. The social network is adding a red warning sign whenever users share disputed content.
The vast majority of Facebook ads fail spectacularly, but split testing changes everything. Read on to learn how to split test for successful campaigns.
Facebook’s algorithm is now rewarding posts that get more Reactions – whether it’s Love, Haha, Wow, Sad, or Angry – with greater News Feed visibility.
Facebook is changing the way you watch videos on your smartphone. Most significantly: videos in the News Feed now automatically play with sound.
When executed properly, Facebook ads can be incredibly lucrative. However, if your ads don’t connect with your audience, you’ll never be successful. Discover some of the most common mistakes with Facebook ads here.
It’s a new year and with it comes various updates in the social media world.
Despite the fact that marketers are flocking to Facebook to launch new campaigns every day, not every campaign is successful. As with any advertising medium, there are nuances to observe and pitfalls to avoid. These are the most common mistakes I’ve seen companies make when it comes to paid Facebook ads – because it’s much better to learn from someone else’s mistakes than to make them yourself!
Facebook’s image search system can detect and segment objects, scenes, animals, places, and clothes that appear in images or videos – and understand them.
Facebook is changing the way it ranks stories in the News Feed. The social network is adding a new ranking signal and updating real-time signals.
Attention, marketers: if you want your brand’s videos to appear in the News Feed of Facebook users, then you better have high video completion rates.
Facebook today announced three new updates that will alter the way its Trending topics section works. Here’s what Facebook is changing.
What do you need to know about Facebook’s new layout of its desktop business pages? A lot — some things are positive, some negative.
Stand out and reach your audience through a brand Facebook Group. This article will walk you through how to create a group and then share best practices to building a strong community.
2016 has seen an increase in fake news stories, especially on Facebook where posts can go viral and spread like wildfire. Facebook has introduced the Facebook Journalism Project in an effort to support journalism and promote a healthy news environment.
Here are the six latest Facebook Live features and tools you need to know about, including Pages going live via the web and appointing Live contributors.
The ads will be triggered after a Facebook user has watched a video for 20 seconds and only appear in videos that have a running time of 90 seconds.
To help drive more sales, Facebook will show even more targeted product ads to users based on their browsing activity, Facebook behavior, and demographics.
Facebook 360 launched in 2015, but we have yet to see advertisers and marketers really nail the execution. This article will introduce the concept of 360 photos and video and bring together a handful of industry resources.
Facebook continues to enhance its Live experience. After the recent announcement of Live 360 videos, Facebook is adding another dimension: audio. The social media giant announced its launch of Live Audio, a new way to go Live on Facebook.