Simple numbers don’t give you a lot of insight on their own. Learn how you can implement basic content marketing analytics setup, and how you can expand it.
If the changes in the Google algorithm does deal your website a nasty blow, remember that there’s always a way to recover.
Neil Patel shares three SEO strategies that are so simple, you might be surprised you’ve overlooked them.
It may not reveal the secret to ranking number one on SERPs, but the Google Search Quality Rates Guidelines provide valuable insight into what works well.
Track Santa online tonight with Google and NORAD’s Santa Tracker apps.
In November 2015, Google released its 160-page search guidelines. Julia McCoy discusses the two main acronyms Google now uses to rate content quality.
Most companies use strategy or budget to drive their SEO plan, but Stoney tells you why you should consider a different approach.
The best way to beat your competition this year is to stay ahead of the digital curve. These 10 digital marketing trends of 2016 will help you do just that.
There are several types of SEO with varying strategies. To help clarify the differences here’s a breakdown with tips on how to leverage each one.
You’ve gone through the painstaking process of identifying bad links, either having them removed or disavowed, but there’s one step left to do.
Search engine optimization is a expertise built over years of practice. The most effective way to use these SEO resources is one-by-one, a little at a time.
SEO isn’t just about the technical skills. It’s also about the soft skills. Here is an explanation of the what, why, and how of soft skills in SEO.
Four years ago, you may well have been laughed at for trying to start a successful podcast. They were a fad that had past their prime, and it was time to move on to bigger and better things.
But then podcasts were resurrected, and like JNCO jeans, they were cool again.
In the last year or two, many brands and thought leaders have jumped on the podcast bandwagon. We actually started one here at SEJ called Marketing Nerds, which we publish once a week.
Embedly provides multiple benefits that will help online marketers develop WordPress blogs based on strong strategy, and the right tools.
Chances are, your customers are handing out all sorts of key data on sites like Yelp and Facebook. Are you listening to them? FInd out how to do it, and how to make their comments count.
SEO audit is something simple that can cause a large problem. Here are seven SEO audit tips you can do in case your original audit is inconclusive.
Today, the company confirmed a new streaming mobile ad feature. This new feature will allow users to access a short 60-second or less version of an app that will respond to taps just like the full app. According to Sissie Hsiao, Google’s new head of product for mobile ads, the goal of this new feature is to help app developers find the right users.
Learn about sources to track your external links; as well as some ways to squeeze more value from these newly found links.
If you often use the “Change Location” feature to see Google search results in different locations, you may have noticed the feature has been coming and going over the last few months. There have been several articles published in the last week about the disappearance of the feature.
Earlier this week, Google confirmed it has permanently removed the feature.
For the first time, Google has released its Search Quality Rating guidelines and the result is 160 pages of SEO Gold. Here is what you need to know.