Taking an unconventional approach to your keyword strategy will help you to rank for a greater number of relevant terms more quickly, earn more traffic, and reach potential customers earlier in the buying process. The beauty here is that while your competitors are all fighting over the same few keywords, you can quietly and efficiently seize territory so that before long, you’ll become an authority within your niche.
Three less used ways to reach beyond your top industry’s keywords to expand your organic reach and increase the search traffic.
Google’s mobile-first index is being rolled out in the coming months. The mobile index is similar to desktop, but hidden content could be your downfall. Get the SEO know-how here.
Among the number of languages Google understands, you can now add emoji to the list.
We’ve read about the impact of limited Search Volume data coming from the Google AdWords Keyword Planner. This article takes a unique look at that problem by showing there’s a better KPI that more accurately demonstrates value and opportunity.
Google has released an update to its mobile app which sees the cards reorganized into one section for personal interests, and another section for upcoming information.
After January 10, 2017, sites with intrusive interstitials may not rank as highly. Here’s how you decide if your website is at risk.
Recently a new type of referral spam called language spam has sprouted up. Here’s more about it and how to filter it from Google Analytics.
Keyword ranking reports are a measure of success for your keyword strategy and SEO campaigns. They may be essential, but do SEO marketers really send them out to clients? This post has results from our #SEJSurveySays poll on whether or not SEO marketers send keyword ranking reports to clients.
This post outlines how to use Google sheets to set up, customize, and automate an e-commerce specific Google Analytics dashboard for your business.
Loren Baker, the Founder of Search Engine Journal, joined the SEJ ThinkTank on November 30th to share his link building expertise. This is a full recap of his presentation, including a video.
We’ve put together a list of SEO tips that are guaranteed to make sure your consumers’ carts go all the way through the checkout line this holiday season.
With Google moving to a mobile-first index, there’s no better time than now to set up AMP for your website. Get it done in 3 simple steps.
Digital marketing advances year after year. The search marketing industry has seen many updates in 2016, and we look ahead at what to expect in 2017.
Does planning a marketing budget give you anxiety? Don’t worry, with this step-by-step guide in hand, building 2017’s online marketing budget will be a breeze.
Google and Bing are increasing the limit of sitemap file sizes from the standard 10 MB to 50 MB.
Google is retiring a version of Googlebot that was designed specifically for crawling content on feature-phones.
Do you write content and never see it on page one in search results? Find less competitive keyword opportunities so you can finally win at Google!
Google has a lot more in its arsenal than just algorithms to encourage you to follow their Webmaster Guidelines. Here’s an explanation of possible penalties, and how you can recover fast.
A select number of site owners are being invited to test a new feature that allows searchers to message businesses from search results.