Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Optimizing International PPC Campaigns: Best Practices For Keyword Localization
Unlock global PPC success with expert tips on keyword localization, tailored bidding, and creative adaptation. Learn how to optimize international campaigns for maximum impact.
How To Set Up Your First Paid Search Campaign
Learn how to set up your first paid search campaign with this step-by-step guide, covering goals, keyword research, ad copy, and more.
Google Shopping Ads Now Available In Google Lens Results
Google rolls out Shopping Ads capabilities for Google Lens searches, just in time for the holiday surge. Learn if your Shopping Ads are eligible.
Google Officially Launches Ads In AI Overviews
Google has officially launched the addition of serving ads in AI Overviews. This was originally previewed at the 2024 Google Marketing Live event.
How To Use The New Google Ads AI Image Editor
Learn how to use the new Google Ads AI Image Editor tool to bring your image assets to life in this new tutorial.
Ad Copy Tactics Backed By Study Of Over 1 Million Google Ads
Learn how to optimize your ad copy using data-backed tactics. Get insights from a study analyzing over 1 million Google Ads.
TikTok Enters Search Ads Market in United States
Discover how TikTok Search Ads can boost your holiday marketing strategy by targeting high-intent consumers with engaging, intent-driven video ads.
Fuel Your Lead Goals: How To Optimize Value-Based Bidding For Maximum ROI
Learn when to start analyzing, which metrics to focus on, and what to adjust to prioritize more of the leads that matter to your business.
Preparing For The Feedless Future With Google Merchant Center Next
Discover the evolution of Google Merchant Center and how it has changed ecommerce advertising with product feeds so that you can prepare for what’s next.
Google Ads Tutorial: How to Leverage AI Video Enhancements
Learn how Google Ads’ AI video enhancements can streamline your PPC campaigns, optimize creatives, and save time with automated video resizing and editing tools.
How To Choose The Right Bid Strategy For Lead Generation Campaigns
Find out how assigning different values to conversion actions can help you choose the right bid strategy for your lead generation campaigns.
Google Brings AI Ad Image Editing To Search, Display, & More
Google expands AI-powered ad image editing to more campaigns, enhancing creative capabilities for advertisers across its platform.
Google Ads Rolls Out New Performance Max Insights And Controls
Google announces updates for Performance Max campaigns, including creative reporting, insights, and increased advertiser controls.
Google Ads Expands AI Campaign Tools To More Languages
Google expands AI search campaign tools to new languages, adds creative capabilities and advertiser controls to optimize performance.
Winning At Bidding: Tips For Effective Google Shopping Bid Management
Learn effective strategies for Google Shopping bid management to maximize ROI and win the bid war with actionable tips and insights.
Performance Max For Lead Generation: Advanced Strategies And Pitfalls To Avoid
Discover advanced strategies for leveraging Google’s Performance Max (PMax) campaigns in lead generation. Maximize your results and overcome unique challenges.
Google Expands YouTube First Position Ad Availability
Google expands YouTube First Position ads, offering wider content reach and dynamic pricing through Display & Video 360.
Google Introduces New Data Privacy Technology for Advertisers
Google introduces confidential matching, a new privacy technology for advertisers using secure data processing.
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads.
Meta Announces Updates To Business Tools Affecting Advertisers
Meta tightens data restrictions on Business Tools, impacting advertisers’ custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.
Google Ads To Phase Out Enhanced CPC Bidding Strategy
Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.
Mediavine Bans Publisher For Overuse Of AI-Generated Content
Ad firm Mediavine reportedly terminates a publisher’s account for overusing AI-generated content, citing quality concerns.
Google Users Warned Of Surging Malvertising Campaigns
Google search results increasingly exploited by “malvertising” ads spreading malware and phishing scams, researchers warn.
August Update from IAB Shows Ad Spend & Opportunities For Growth In 2024
Get insights into the shifting ad spending trends and strategies for growth in the Interactive Advertising Bureau’s 2024 Outlook study.
Google To Upgrade Video Action Campaigns To Demand Gen
Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.
How To Set A Winning Data Strategy For Value-Based Bidding
A simple guide to laying the right foundation to make value-based bidding work for you.
How To Consider The 4 Ps Of Marketing In Ecommerce & Paid Media
Drive your ecommerce growth with the power of the 4 Ps. Gain insights into optimizing product, price, place, and promotion for maximum results.
Google Introduces New Consent Management Tools For Advertisers
Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers.
Is Value-Based Bidding Your Ticket To Higher Quality Leads?
Here are the key considerations to determine whether value-based bidding in Google Ads is right for your business.
9 Proven Ways To Improve Your PPC Campaign Performance
Stay ahead in the ever-evolving world of PPC advertising. Explore strategies to improve campaign performance and adapt to new industry trends.