Paid Media
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Paid media advertising tips and insights for PPC, display ads, branded content, and additional paid advertising channels.
Discover the power of SQLing your PPC customers for agency success.
Google AdSense announced a change to the publisher revenue share to an exclusively pay per impression structure
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.
Google rolls out “Search Themes” for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic.
Discover how Microsoft plans leveraging AI to redefine search, advertising, and productivity in the company’s latest earnings call.
Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences.
Delve into the key takeaways from Alphabet’s Q3 financials, focusing on essential updates in advertising, AI, and search that marketers and advertisers should know.
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
Explore Google’s newest experimental feature for Chrome, IP Protection, and how soon it could impact users and advertisers.
Explore the future of paid search! Discover trends, strategies, and technologies that are shaping the search marketing for 2024.
Maximize the potential of your PPC campaigns with a proper PPC management strategy. Read on to learn the basics and what to look for.
Learn how to supercharge your SaaS Go To Market strategy & target more B2B prospects that are the perfect fit for your ICP.
Keyword cannibalization between SEO and PPC can be a hidden issue that hurts performance. Learn how to identify and prevent it.
Maximize your advertising budgets, reaching new audiences and boosting brand awareness strategically throughout Asia with this international guide.
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
Google unveils a new tool, Google Ads Data Manager, to simplify first-party data use for marketers.
Discover 9 secrets to achieve peak account performance in both ad networks.
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Microsoft Advertising’s new guide offers strategic insights for maximizing holiday ad reach and conversions in the 2023 season.
Should you stick to individual budgets or try out shared budgets to avoid overspending? Here’s what you need to know to maximize your ad spend.
Don’t miss our upcoming webinar! Learn how to run experiments and collect data that matters to your bottom line. Register now to get exclusive access!
These five Google Analytics reports can help you make data-driven improvements to optimize your PPC campaign performance.
Discover the differences of organic vs. paid social media and how to align and leverage both approaches in your marketing strategy.
In this article, explore what a social media marketing strategy is and why you need one, before creating your own strategy from scratch.
Discover the latest updates from Microsoft Advertising including new features for Audience Ads and a reminder to offer feedback on the Performance Max open beta.
These 5 PPC tips for technology brands will help you maximize your paid search efficiency, connect with B2B buyers, and improve ROI.
Emails between Ads, Chrome and Search executives uncovers scheme to increase ad revenues
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding.