Digital Advertising
Learn the ropes of digital advertising for effective and successful execution.
Google Abandons Third-Party Cookie Phaseout
Google’s cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users’ hands.
New Google Search Ads Resemble AI Assistant App
Google’s new search ads blur the lines between AI search results and paid “recommendations”
How To Increase Conversions With This 6-Step Customer Journey Analysis
Learn how to improve conversion rates for all of your marketing campaigns by tying attribution to each part of the customer journey.
Google Unveils 4 Updates At IAB NewFronts 2024
Explore the possible reasons behind Google and YouTube holding separate NewFront events. Learn how they are unveiling updates and strategies for digital video.
![Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]](https://cdn.searchenginejournal.com/wp-content/uploads/2024/03/Untitled-design-54-760x400.webp)
Humans Vs. Generative AI: A Head-To-Head Ad Copy Content Test [Data Study]
Find out which is more effective: human copywriting or AI-generated ad copy. This study reveals insights on driving clicks and conversions.
The Best 5 Super Bowl Ads in 2024 (Brands That Got It Right)
Explore how brands leveraged social video to enhance their TV commercials during the latest Super Bowl LVIII.
Smart Paid Strategy: 4 Tips To Save You $4K In Monthly Ad Spend
Optimize your marketing budget with top tools & tactics for reducing cost per lead and boosting ROI. Discover how to track paid strategy effectiveness.
Amazon Non-Endemic Display: What Is It & Why Should You Care?
Dive into Amazon’s non-endemic advertising, currently in beta. Learn how your businesses can benefit from unmatched audience targeting.
6 Ways Coca-Cola Uses Generative AI For Advertising And Marketing
Explore how Coca-Cola uses generative AI for a chatbot with local search results in Instagram DMs, Facebook lead generation, OOH advertising, and experiential product marketing.
Google Updating Cryptocurrency Advertising Policy For 2024
Google announced changes to their cryptocurrency advertising policy that takes effect in 2024
New Microsoft Tool Aims To Help You Maximize Ad Earnings
Microsoft launches a new analytics dashboard to help publishers easily track and optimize advertising revenue streams.
39 Emotions Digital Marketers Can Use In Advertising
Unlearn the outdated content marketing matrix and embrace a new emotional palette to take advantage of the recently launched “Google’s Demand Gen Campaigns.”
Microsoft’s AI Ad Plans Revealed Through New App Deal
Microsoft partners with the Baidu keyboard app to bring personalized, AI-powered ads starting in 2024.
Google’s Plan For Ad Targeting Without Third-Party Cookies
Google outlines new privacy-focused ad targeting strategies to replace tracking cookies, leaning on AI and first-party data.
Agile Budgeting: What It Is, Why It’s Impactful, And How To Make It Work For You As A Marketer
As AI advances, digital marketers are rethinking old processes to improve ROI.
Remarketing Vs. Retargeting: Are They The Same Thing?
Don’t get caught up in terminology; focus on their shared strategic goals. Discover the nuances between remarketing and retargeting in paid media advertising.
Microsoft Announces pubCenter For Website Monetization
Website publishers in the United States can now earn money a new way with Microsoft pubCenter solution.
Live Blog: Google Parent Alphabet Reports Q3 Earnings
Stay tuned as we live blog Alphabet’s earnings call starting at 4:30 PM ET
YouTube Announces New AI Tools to Help Advertisers Reach Audiences
YouTube unveils AI ad products to help brands reach and engage relevant audiences.
Google To Disable Third-Party Cookies For 1% Of Chrome Users
Google begins phasing out third-party cookies in Chrome for 1% of users in 2024 before broader removal.
Google Bets On AI-Powered Video Ads To Disrupt Social Media Advertising
Google launches AI-powered Demand Gen ads to divert social media ad dollars from Facebook and Instagram.
Mastering App Install Campaigns To Achieve More Impactful Results
These 5 optimizations enable you to take control and get the most out of your Google App Install campaigns.
How To Switch From DSA To PMax To Future-Proof Your Google Paid Ads
Plan ahead of a possible sunset of DSAs and leverage PMax to automatically fun ads for your site. Here’s how you can seamlessly transition.
How To Keep Your Paid Search Campaigns Safe With These Best Practices
Are your competitors stealing your traffic, keywords, and even your brand? Find out if your paid search campaigns are leaving you vulnerable.
Microsoft Q4 Earnings Call: Over One Billion Bing AI Chat Sessions
Learn more about the products and services that helped drive Microsoft revenue growth and its plan for more advances in AI.
Google In Hot Water: Billions At Stake As YouTube Ads Found To Violate Terms Of Service
The Wall Street Journal reports that 80% of YouTube ads violate terms of service, potentially costing Google billions in refunds.
Microsoft Announces Platform Name Changes Amidst Market Acceleration
Microsoft Ads continues its business transformation by making strategic updates to its acquisition platforms, along with integrating AI into its ad platforms.
The Trade Desk Launches New Programmatic AI Platform
The Trade Desk announced its cutting edge AI programmatic platform to their DSP. Advertisers can expect advanced retail data measurement, easier integration and more.
Google Expands ‘Confirming Gross Revenue’ Tool In Ad Platform
Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.
Google Unveils Digital Marketing Playbook Amidst Privacy Changes
Here’s everything marketers need to know about Google’s updated Digital Marketing Playbook, focused on user privacy updates.