Ecommerce
Learn more about how to run a successful ecommerce business with the latest ecommerce marketing and SEO strategies, insights, and tips.
Why Your Product Feed Is An SEO Asset (And Who Should Own It)
Feed, structured data, website: three layers, three teams, one goal. Here’s the case for SEO taking a seat at the Merchant Center table.
What Is The Agentic Web?
Publishers, developers, and businesses face three different economic realities under the agentic web. This article maps all three.
Google Announces New Universal Cart At I/O
Google introduced Universal Cart at Google I/O, a new intelligent shopping cart and agentic hub for shopping on Google.
What Google’s UCP Tells Us About Agent-Ready Websites
Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything.
Google’s UCP Update: Carts, Catalogs, And Loyalty In AI Shopping
The latest UCP updates signal a shift from experimentation to readiness as AI-driven commerce infrastructure becomes embedded in existing retail systems.
How Ecommerce Brands Should Run Performance Max Campaigns In 2026
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS.
Winning Google Ads Campaign Structures For DTC Ecommerce
Many ecommerce brands misapply Meta-style thinking to Google Ads, leading to wasted spend and weak performance from poorly structured accounts.
Selling To AI: The Complete Guide To Agentic Commerce
The next phase of ecommerce is being shaped by AI agents, open commerce protocols, and payment systems built for transactions without a human at checkout.
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery.
Google Expands UCP With Cart, Catalog, Onboarding
Google’s Universal Commerce Protocol adds cart management and catalog access, highlights identity linking support, and begins simplifying Merchant Center onboarding.
Organic Rankings Vs. Product Grids: The New Ecommerce Divide
Ranking No. 1 in Google means less when product grids dominate the SERP. Here’s how ecommerce visibility actually works now.
How To Turn Google’s Performance Max Into An Ecommerce Growth Engine
Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance effectively.
Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation.
Shopify Shares More Details On Universal Commerce Protocol (UCP)
Shopify’s Harley Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility.
Google: AI Mode Checkout Can’t Raise Prices
Google responds to “personalized upselling” criticism tied to its AI Mode checkout, saying upselling means premium options, not higher prices.
Google’s UCP Checkout Brings New Tradeoffs For Retailers
Google’s AI Mode checkout aims to reduce friction, but retailers question what it means for brand control, cross-sells, and customer data.
Agentic Commerce: What SEOs Need To Consider (ACP & UCP)
Prepare for UCP & ACP adoption by tightening product feeds, schema, and governance before agent-led checkout becomes default behavior.
Google Announces AI Mode Checkout Protocol, Business Agent
Google announced checkout capabilities in AI Mode and a new Business Agent feature that puts branded AI chat on Search results. Available to U.S. retailers.
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
From forecasting to post-peak analysis, here’s how advanced PPC teams turn demand volatility into long-term growth.
Why WooCommerce Slows Down (& How to Fix It With the Right Server Stack)
Discover how WooCommerce affects your site’s performance and rankings. Learn to optimize for better load times, SERP visibility, and trust.
OpenAI Quietly Adds Shopify As A Shopping Search Partner
OpenAI has added Shopify to ChatGPT’s shopping search as a third-party data source.
Amazon Sellers: Inventory Management Tips For 2025
Amazon’s updated FBA rules reward tight inventory control. This guide breaks down IPI scores, storage fees, and tactics to keep your business running smoothly.
Is WordPress The Right Choice For eCommerce Websites?
From customization to security risks, here’s everything you need to know about using WordPress for ecommerce.
Google Merchant Center Updates: Changes For Online Sellers
Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings.
New Wix Automations Makes It Easy To Grow Revenue And Engagement
Wix introduces new Automations to help businesses turn customer actions into revenue and stronger engagement
Google’s AI Shopping Tools Transform Ideas Into Real Products
Google has launched AI shopping tools that help customers find real clothing items based on generated images.
Ask An SEO: How Should Ecommerce Stores Deal With The Arrival Of AI Overviews?
AI overviews in SERPs: a challenge or opportunity for ecommerce site owners? Ecommerce expert, Kevin Gibbons shares his insights.
Hackers Use Google Tag Manager to Steal Credit Card Numbers
Hackers are using Google Tag Manager to load malware into Magento sites, stealing credit card numbers during checkout
Google Shopping Rankings: Key Factors For Retailers
Study reveals key factors correlated with higher Google Shopping rankings, including, pricing, reviews, and website authority.
Marketing Trend: Consumers Prefer Relatability
A new marketing report finds consumer attitudes are shifting toward relatability over perfection.