GA4 Missed 66% Of One Retailer’s Holiday Orders: Check Yours Before Peak Season
GA4 missed two-thirds of one retailer’s holiday orders. What an audit of eight ecommerce brands found, and the check to run before peak season.
Christian Goodrich
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Christian Goodrich has spent 18+ years helping ambitious brands scale through search, focused on commercial outcomes. As Head of Organic Search at SOZO, he leads SEO and AI search strategy for ecommerce and lead generation brands, tying visibility in Google and AI assistants back to revenue. He’s a regular speaker at brightonSEO and has also spoken at MeasureFest, Hero Conf and eCommerce Expo. He writes about search on Goodrich.Digital and in his LinkedIn newsletter, Return on Search.