AI Search
Stay up to date on generative AI developments in search marketing. Explore our news and guides to learn more.
Why International SEO Needs Machine-Recognizable E-E-A-T
AI can flatten decades of localized expertise into one generic brand impression, meaning global brands must translate credentials into evidence machines actually recognize.
Webflow’s New OpenAI Codex Integration Simplifies Site Management
Webflow adds Codex support with built-in Skills that vastly simplifies automating common website management and development tasks.
1 In 10 Webpages Shows Signs Of AI Authorship, Pew Reports
Pew found AI authorship signs on 10% of sampled webpages and 35% of pages carrying a post-ChatGPT publication date.
SEOs Are Becoming The Tools Of Their Tools – The AI Slop Backlash
Platforms like Spotify and LinkedIn are cracking down on AI slop. SEOs face a choice: treat AI as a shortcut or as an editorial assistant.
Google Answers If Some Sites Can Ignore GEO And Just Focus On SEO
Google explains whether some industries can get away with focusing on search and ignore GEO altogether.
AI Mode Queries Are 3X Longer – Why Your Page Should Lead With The Answer
One year of AI Mode data shows people asking questions, not typing fragments, which is why the lead-first paragraph now beats the narrative arc.
The House Doesn’t Publish Its Tells
AI labs are buying pre-2022 books to avoid training on AI slop while quietly building text watermarking, exposing why content-at-scale strategies are a losing bet.
Google’s Generated Interfaces Could Compete With Tool Pages
AI Overviews can now build interactive tools inside Search. Google’s testing shows generated interfaces often beat top results in head-to-head comparisons.
Prompt Injections Just Proved Something SEO Has Known For 25 Years
Hidden white-on-white text was an SEO trick 25 years ago. Now, it tells AI models what to conclude about you.
Why Reddit’s ChatGPT Citation Drop Isn’t Fully Explained
New Promptwatch data shows a sharp drop in Reddit’s ChatGPT Search citations this month.
Google Expands Generative UI Beyond AI Mode Into AI Overviews
Google’s generative UI, which builds custom visual layouts and interactive tools, has started reaching AI Overviews after launching in AI Mode last year.
Decision Coverage: Why AI Recommends Some Brands And Not Others
AI doesn’t recommend products, it recommends decisions. A SaaS case study shows why missing evidence, not weak authority, causes exclusion from AI recommendations.
Clicks Down 42%, LinkedIn Reach Down 47%: What The Numbers Actually Show
LinkedIn reach and Google clicks are collapsing, but Tony Uphoff argues SEO pros are diagnosing structural disruption as decline, and prescribing the wrong fix.
How To Track Google AI Mode Traffic In Search Console
Search Console hides AI Mode query data by default. This breakdown compares four extraction methods, including a free ML-powered tool.
How Google AIOs Use Facebook, Instagram & TikTok From 300 Million US Searches
Facebook, Instagram, and TikTok earn AI citations for different queries, rewarding precise answers over large audiences.
Why Search Volume Is Screening Out Your Best Content Opportunities
AI assistants turn contextual prompts into multiple queries, making buyer decisions and sub-questions more valuable content targets than raw keyword volume.
9 AI Search Myths, Debunked by 15 Million Data Points
Unveil the truth about AI search with interesting findings from 15 million data points. Learn what really influences rankings.
What We Can Learn From Evolving ChatGPT Fan-Out Queries
ChatGPT’s search behavior is starting to look like E-E-A-T. Here’s the data behind that theory, and what to do about it.
The AI Conversations Leaking Into Your Search Console
Search Console records what people say to AI Mode. Here’s how to pull those fragments out and sort them into seven buckets.
AI Assistants Are Choosing Local Businesses For Your Customers
AI assistants narrow local searches before customers reach a website. See how Google builds those answers and which local signals businesses can optimize.
Google: Subject/Object Entity Order Affects AI Answers
Google’s research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order.
Anthropic Reveals What The Watermark Is And How It Can Be Defeated
Anthropic offers more details about its watermark including how it can be defeated.
Google Brings Gemini 3.7 Flash To AI Mode In Search
Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model’s initial release.
OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot
New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it.
Claude’s Watermark Confirms AI Output, Not Authorship
Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn’t mean the text isn’t AI-generated.
ChatGPT Already Knows Who’s In The Running Before It Searches
ChatGPT names brands in its own search queries before it fetches anything. Being in that query is worth 33 times more.
The GEO Trust Gap: SEOs Want The Data, But Not The Platforms Selling It
Practitioners value AI visibility data highly and won’t fund the platforms selling it. New survey data on what’s actually blocking the category.
Why Anthropic’s Claude Watermark May Be A New Text-Marking Method
Anthropic has revealed enough about Claude’s watermark to identify how it might work. A new research paper may be the clue.
Reddit Preserved The Part Of The Internet We Broke
Search referrals measure how people reach Reddit. They don’t measure why people go looking for it, and that gap is where the value sits.
Google Gemini Passes 1B Monthly Users, 63% Now Use Voice
Google says its Gemini app passed 1 billion monthly users and reports that 63% now use voice, alongside camera, uploads, and app automation data.