Bing Surpasses Yahoo to Become Number 2 Search Engine, According to Nielsen

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According to a Nielsen report released today, Bing has surpassed Yahoo to become the number 2 search engine in the U.S. for the first time ever. While Google still holds steady at first position accounting for about 65% of search engine activity, Microsoft’s Bing jumped from 10.7% to 13.9% and Yahoo fell from 14.6% to about 12.1%.

Greg Sterling of Search Enginge Land says an article from the Wall Street Journal quotes a Bing spokesperson as saying that the number of mobile searches on Bing has “more than tripled over the past year” because of the deal Microsoft has with Verizon.

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Loren Baker
Loren Baker is the Founder of SEJ, an Advisor at Alpha Brand Media and runs Foundation Digital, a digital marketing strategy & development agency.
Loren Baker
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